[From 'Letters to Reporters' to 'Starting Points for Social Dialogue'] IDEATECH Releases Free Guide: 'How PR TIMES Changed PR [2026 Edition]'

Key facts

  • [From 'Letters to Reporters' to 'Starting Points for Social Dialogue'] IDEATECH Releases Free Guide: 'How PR TIMES Changed PR [2026 Edition]'
  • IDEATECH has released a free guide titled 'How PR TIMES Changed PR [2026 Edition],' analyzing the impact of the PR TIMES service on Japanese public relations. The guide covers the evolution of press releases from 2007 to the present, differences from US news wires, and the growing importance of 'Strategic PR.'
  • Source: PR Times
  • Date: June 2, 2026

Direct answer

IDEATECH has released a free guide titled 'How PR TIMES Changed PR [2026 Edition],' analyzing the impact of the PR TIMES service on Japanese public relations. The guide covers the evolution of press releases from 2007 to the present, differences from US news wires, and the growing importance of 'Strategic PR.'

Citation
[From 'Letters to Reporters' to 'Starting Points for Social Dialogue'] IDEATECH Releases Free Guide: 'How PR TIMES Changed PR [2026 Edition]' (June 2, 2026), PR Times
Source
PR Times
Date
June 2, 2026
IDEATECH has released a free guide titled 'How PR TIMES Changed PR [2026 Edition],' analyzing the impact of the PR TIMES service on Japanese public relations. The guide covers the evolution of press releases from 2007 to the present, differences from US news wires, and the growing importance of 'Strategic PR.'
businessNQ 50/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 2, 2026 at 22:00
  • 🔍 Collected: June 2, 2026 at 13:20
  • 🤖 AI Analyzed: June 2, 2026 at 13:46 (26 min after Collected)
IDEATECH, provider of the one-stop report marketing service 'Repo-P,' has released a free guide titled 'How PR TIMES Changed PR [2026 Edition].' This guide organizes how corporate information dissemination has evolved from the pre-PR TIMES era to the present across five chapters. It discusses how fragmented announcement tasks were integrated, how the 'readers' and 'meaning' of press releases have changed, and how it differs from similar US services. Finally, it explores why the concept of 'Strategic PR' is necessary today. With over 100,000 companies using the service and over 2 million releases accumulated, PR TIMES has significantly altered the landscape of Japanese press releases. The guide systematically organizes the structural changes brought about by PR TIMES from three perspectives: (1) the shift from 'one-way communication to reporters' to 'multi-faceted communication including consumers,' (2) the difference in the 'center of gravity' compared to US news wires, and (3) the evolution from 'announcement as PR' to 'PR as relationship design.'

FAQ

What is the significance of PR TIMES in Japan?

It transformed press releases from fragmented tasks into a centralized, data-driven digital asset management system.

What are the key facts in this article?

IDEATECH has released a free guide titled 'How PR TIMES Changed PR [2026 Edition],' analyzing the impact of the PR TIMES service on Japanese public relations. The guide covers the evolution of press releases from 2007 to the present, differences from US news wires, and the growing importance of 'Strategic PR.'

What is the direct answer?

IDEATECH has released a free guide titled 'How PR TIMES Changed PR [2026 Edition],' analyzing the impact of the PR TIMES service on Japanese public relations. The guide covers the evolution of press releases from 2007 to the present, differences from US news wires, and the growing importance of 'Strategic PR.'

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