Survey on PR Activities in the LLMO Era: Approx. 80% of PR Professionals Report Changes in Goals and Policies, 84.4% Conscious of Generative AI Citations

IDEATECH's research marketing service 'Resapy' conducted a survey among 547 PR professionals from companies with 300+ employees who are involved in press release operations.

Key Findings: 1. Approx. 80% of PR professionals reported 'changes' in PR goals and policies over the past year. 2. 84.4% are 'conscious' of their company's information being quoted in Generative AI responses, with over 60% seeing 'enhancing expert commentary content' as an effective measure. 3. 93.1% agree that 'the importance of primary information will increase in the future,' and approx. 90% evaluate Research-PR as 'effective.'

Detailed Results: - Most important PR goal: 'Improving corporate/brand awareness' (59.8%), followed by 'Building trust' (46.3%) and 'Gaining media coverage' (38.2%). - Nature of policy changes: 57.3% increased information dissemination conscious of search engine exposure, and 48.5% became conscious of being cited by Generative AI (ChatGPT, etc.). - Performance metrics: 51.6% use 'Website traffic (PV/Sessions),' while 41.0% use 'Qualitative article evaluation.' - Satisfaction: 73.5% of those measuring effectiveness are satisfied with current methods, though about a quarter remain dissatisfied.

The survey highlights a shift in the PR landscape where professionals are adapting to Large Language Model Optimization (LLMO) by focusing on primary data and AI-friendly content.