IDEATECH Inc. (Headquarters: Minato-ku, Tokyo, CEO: Tomoo Ishikawa), providing comprehensive support for content PR, content marketing, and content sales, has released a free report of the co-hosted session '"We communicate, but aren't remembered" Decoding the Conditions for Chosen Companies from the Top of Mind Whitepaper' held at 'EXE SUMMIT "LEADER"' on March 18, 2026.

In this session, based on the 'Category Branding Whitepaper' designed by IDEATECH and published jointly with EXIDEA, the speakers explained the importance of 'Top of Mind' in the B2B domain and cognitive strategies to decide the outcome before business negotiations begin. Based on a large-scale survey of 3,200 people across 16 B2B categories, the conditions of chosen companies were introduced with actual examples.

Event Overview

Seminar Title 'We communicate, but aren't remembered' Decoding the Conditions for Chosen Companies from the Top of Mind Whitepaper (EXE SUMMIT "LEADER" SESSION 09)

Seminar Date & Time Wednesday, March 18, 2026, 13:20-14:00

Speakers Teppei Shioguchi, Executive Vice President, EXIDEA Inc. Hitoshi Kiso, Senior Managing Director, IDEATECH Inc.

Seminar Report https://ideatech.jp/download/345/?utm_source=pr_250922

Seminar Content (Partial Introduction) Different measures for each category seen from the Top of Mind situation Design of 'Category Entry Points (CEP)' and practice of gaining recall through joint content and co-hosted events The simple principle common to chosen companies: 'Thorough understanding of customer issues starting from N1 analysis'

Download the full seminar report here: https://ideatech.jp/download/345/?utm_source=pr_260424

Achieve Top of Mind in your industry category with data and insights using 'Haku-P®' To become a trusted presence in the industry, a thought leadership strategy is essential.

Thought leadership refers to the stance of leading society and the market by having a visionary perspective and deep insights in a specific field or industry and actively disseminating them.

Its major characteristic is presenting new values and visions, leading to recognition from surroundings that 'this person's (company's) opinion is a reliable reference in this field.'

Haku-P actively disseminates information including primary data from proprietary surveys, cultivating thought leadership as an expert in specific fields. By demonstrating persuasiveness and authority, it gains the trust of management and investors, realizing the creation of high-quality leads and business negotiations.

▼ Haku-P Service Site https://ideatech.jp/service/haku-p

Company Profile Company Name: EXIDEA Inc. URL: https://exidea.co.jp Address: 4F KDX Ginza 1-chome Bldg, 1-20-14 Ginza, Chuo-ku, Tokyo 104-0061 Representative: Takuma Ogawa Established: May 2013 Capital: 15 million yen Employees: 89 (consolidated) *As of end of April 2025 Business Description: Web media operation, B2B branding support, B2B marketing support, video production/marketing, marketing tool development/provision, SEO consulting <Service List> WiMAX Hikaku.com | https://xn--wimax-lu8k074r.coｍ Comprehensive Comparison Media HonNe | https://exidea.co.jp/blog JET-Robotics (Robot Implementation Support Platform) | https://jet-mfg.com B2B Branding W/A | https://wa-concept.net B2B Marketing 180° | https://exidea.co.jp/180 Video Marketing CINEMATO | https://cine-mato.com All-in-one SEO Tool with AI EmmaTools | https://emma.tools

Company Name: IDEATECH Inc. Representative: Tomoo Ishikawa, President and CEO Address: 3F Daiichi Hoki Bldg, 2-11-17 Minamiaoyama, Minato-ku, Tokyo 107-0062 Established: February 2010 Business Description: ① IDEA Content Business - Research Data Marketing 'Risa-P®' - Report Marketing 'Repo-P®'

FACT BOX

  • Source: PR TIMES
  • Category: Survey
  • Products / services: EmmaTools / HonNe