IDEATECH × Bizibl Technologies Jointly Launch 'Research Conference Series 2026' for BtoB Marketers
IDEATECH and Bizibl Technologies will jointly launch the 'Research Conference Series 2026' for BtoB marketers starting April 2026. Combining 9 original surveys with 4 online conferences, the series aims to shift BtoB webinars from 'opinion-based' promotions to 'fact-based' discussions.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 20:00
- 🔍 Collected: April 15, 2026 at 11:31
- 🤖 AI Analyzed: April 19, 2026 at 10:26 (94h 54m after Collected)
IDEATECH Inc. (Headquarters: Minato-ku, Tokyo, President and CEO: Tomoo Ishikawa), which operates 'Research-PR' (https://ideatech.jp/service/research-pr) that realizes one-stop research marketing, announces that it will jointly launch an annual project 'Research Conference Series 2026' for BtoB marketers starting in April 2026 with Bizibl Technologies Inc. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Yohei Hanatani), provider of the webinar marketing tool 'Bizibl'.
■ Background and Issue Awareness
Following rapid popularization since the COVID-19 pandemic, webinars and conferences in BtoB marketing are experiencing a simultaneous saturation of events and an improvement in the discernment of participants.
In a 'Fact-Finding Survey on BtoB Seminar and Webinar Attendance' (n=327) conducted by IDEATECH in July 2025, 65.2% responded that 'invitations to seminars and webinars from companies have increased'.
On the other hand, 78.7% answered that they 'have been disappointed with the content'. The top reason for disappointment was 'unable to obtain specific insights' (35.7%), followed by 'a gap between the title and actual content' (35.0%). Furthermore, 85.1% stated that 'if they are disappointed, their evaluation of the hosting company decreases', revealing the reality that conference quality is directly tied to the corporate brand.
In addition, IDEATECH's 'Fact-Finding Survey on CPA by BtoB Marketing Measure' (2025, n=326) found that 'Seminars/Webinars' were the most cited measure for soaring CPA at 53.1%.
While costs rise and participant expectations increase, the reality is that many conferences remain mere rotating presentations by hosting vendors.
What participants seek is not promotions from various vendors, but 'facts' and 'objective data' to review their own activities. This series is an initiative to transform conferences from 'places of opinion' to 'places of facts'.
■ Challenges in BtoB Marketing Revealed by Joint Research
BtoB marketers are currently facing a variety of 'unseen questions'. How is content being read within a prospect's company? Is the resolution of the persona sufficient? Are synergies between measures being generated? These are questions felt daily on the front lines but have not been visualized as data.
The 'Fact-Finding Survey on the '7 Deadly Sins' in the BtoB Purchasing Process' (n=438), jointly conducted by IDEATECH and Bizibl Technologies in February 2026, revealed the following issues:
- Experience of being 'disappointed' by materials (white papers, etc.): 88.2% ('Frequently' 27.9% + 'Sometimes' 60.3%)
- Top reason for disappointment: 'Content was thin and only contained general information' 70.5%
- Experience of receiving sales calls immediately after downloading materials: 85.4%. Among them, 57.8% answered it was 'annoying because it was before the consideration phase'.
- Action that gives the worst impression during purchasing: 'Immediate calls and persistent appointment requests right after DL' 27.2%
- Top trusted salesperson behavior: 'Providing useful information such as industry trends and case studies from other companies' 41.3%
Additionally, in a separate 'Fact-Finding Survey of Recipients of BtoB Marketing Content' (January 2026, n=111) conducted by IDEATECH, 87.3% of BtoB content viewers answered they had experienced feeling that the content 'was not meant for them'.
Conversely, 87.3% of marketers on the sending side perceived that it was 'reaching the target audience', indicating a massive perception gap between sellers and buyers.
These data indicate that BtoB marketing activities must be reviewed based on 'facts' rather than 'customs' or 'gut feelings'. The 'Research Conference Series 2026' is an annual program designed to answer these questions one by one.
■ Overview of the Initiative
This series is an annual program combining 9 original surveys throughout the year with online conferences held in April, July, October, and December. It goes beyond mere one-off information dissemination, starting from 'March: What are the actions disliked by prospects' and culminating in 'December: True insights from customers...'
■ Background and Issue Awareness
Following rapid popularization since the COVID-19 pandemic, webinars and conferences in BtoB marketing are experiencing a simultaneous saturation of events and an improvement in the discernment of participants.
In a 'Fact-Finding Survey on BtoB Seminar and Webinar Attendance' (n=327) conducted by IDEATECH in July 2025, 65.2% responded that 'invitations to seminars and webinars from companies have increased'.
On the other hand, 78.7% answered that they 'have been disappointed with the content'. The top reason for disappointment was 'unable to obtain specific insights' (35.7%), followed by 'a gap between the title and actual content' (35.0%). Furthermore, 85.1% stated that 'if they are disappointed, their evaluation of the hosting company decreases', revealing the reality that conference quality is directly tied to the corporate brand.
In addition, IDEATECH's 'Fact-Finding Survey on CPA by BtoB Marketing Measure' (2025, n=326) found that 'Seminars/Webinars' were the most cited measure for soaring CPA at 53.1%.
While costs rise and participant expectations increase, the reality is that many conferences remain mere rotating presentations by hosting vendors.
What participants seek is not promotions from various vendors, but 'facts' and 'objective data' to review their own activities. This series is an initiative to transform conferences from 'places of opinion' to 'places of facts'.
■ Challenges in BtoB Marketing Revealed by Joint Research
BtoB marketers are currently facing a variety of 'unseen questions'. How is content being read within a prospect's company? Is the resolution of the persona sufficient? Are synergies between measures being generated? These are questions felt daily on the front lines but have not been visualized as data.
The 'Fact-Finding Survey on the '7 Deadly Sins' in the BtoB Purchasing Process' (n=438), jointly conducted by IDEATECH and Bizibl Technologies in February 2026, revealed the following issues:
- Experience of being 'disappointed' by materials (white papers, etc.): 88.2% ('Frequently' 27.9% + 'Sometimes' 60.3%)
- Top reason for disappointment: 'Content was thin and only contained general information' 70.5%
- Experience of receiving sales calls immediately after downloading materials: 85.4%. Among them, 57.8% answered it was 'annoying because it was before the consideration phase'.
- Action that gives the worst impression during purchasing: 'Immediate calls and persistent appointment requests right after DL' 27.2%
- Top trusted salesperson behavior: 'Providing useful information such as industry trends and case studies from other companies' 41.3%
Additionally, in a separate 'Fact-Finding Survey of Recipients of BtoB Marketing Content' (January 2026, n=111) conducted by IDEATECH, 87.3% of BtoB content viewers answered they had experienced feeling that the content 'was not meant for them'.
Conversely, 87.3% of marketers on the sending side perceived that it was 'reaching the target audience', indicating a massive perception gap between sellers and buyers.
These data indicate that BtoB marketing activities must be reviewed based on 'facts' rather than 'customs' or 'gut feelings'. The 'Research Conference Series 2026' is an annual program designed to answer these questions one by one.
■ Overview of the Initiative
This series is an annual program combining 9 original surveys throughout the year with online conferences held in April, July, October, and December. It goes beyond mere one-off information dissemination, starting from 'March: What are the actions disliked by prospects' and culminating in 'December: True insights from customers...'