IDEATECH Releases Free Guide on Standards for Selecting Research PR Agencies
IDEATECH, provider of the 'Repopy' report marketing service, has released a free guide on how to select research PR agencies. The guide addresses the issue where 48.2% of professionals who selected agencies based on track record reported no tangible results, advocating for a shift toward 'Fact Stock' criteria suitable for the AI era.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 01:09
- 🔍 Collected: March 28, 2026 at 21:59 (20h 50m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 04:28 (414h 29m after Collected)
株式会社IDEATECH has published a 'Guide to Selecting Research PR Agencies' to help companies navigate the complex PR service landscape. Their research found that while 57.4% of marketers prioritize 'extensive industry experience,' nearly half (48.2%) of them failed to achieve desired results. The guide introduces the 'Fact Stock' selection criteria, which focuses on creating durable data assets that generative AI can reference, rather than relying on temporary media coverage.
FAQ
What are the 'Fact Stock' selection criteria?
It is an evaluation method for the AI era based on three conditions: can the agency create facts, can it stock them, and can those facts reach users' queries?
How can I download the guide?
It is available for free download from the IDEATECH website or via the link in the press release.