不同世代與性別的喜好有所不同？主題樂園的魅力與距離感｜千人調查

一項針對千人的調查顯示，人們對主題樂園的看法因年齡和性別而有顯著差異。東京迪士尼樂園雖為滿意度最高的樂園，但許多未曾造訪過的人對其不感興趣；吉卜力公園則是未來最受期待的景點，且男女偏好的體驗（女性重視世界觀，男性重視遊樂設施）亦有不同。
Survey ReportNQ 92/100出典：PR Times

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由iBridge公司針對日本全國1000名20至59歲男女進行的調查發現，人們與主題樂園的關係因世代和性別而異。結果顯示，東京迪士尼樂園在體驗過的遊客中滿意度高達32.5%，位居第一，但高達94.1%的未曾造訪者表示「不想去」，反映出其高知名度與龐大無感族群並存的現象。另一方面，吉卜力公園在「未來想去的主題樂園」中排名第一，尤其受到30多歲女性的青睞。日本環球影城（USJ）則展現其獨特優勢，同時吸引了迪士尼樂園的體驗者與未體驗者。調查也發現男女偏好不同：女性更重視園區氛圍與角色體驗，男性則稍偏好遊樂設施。此外，年齡也是關鍵因素，對年長者而言，主題樂園更像是遙遠的回憶，而20多歲的年輕人中，有三分之一是完全不使用娛樂設施的「室內派」。

常見問題

Which theme park was rated the best by experienced visitors?

Tokyo Disneyland was chosen as the 'best park visited' by 32.5% of experienced visitors, making it the top choice, well ahead of Universal Studios Japan (USJ) at 16.5%.

What is the opinion of people who have never been to Tokyo Disneyland?

The survey found that among people who have never visited Tokyo Disneyland, a vast majority of 94.1% stated that they have no desire to go.

Which theme park are people most interested in visiting in the future?

Ghibli Park was ranked number one as the theme park people 'want to visit someday,' receiving 14.6% of the votes, with particularly strong interest from women in their 30s.

How do men and women differ in what they enjoy at theme parks?

Women tend to place more value on the park's overall world-view and atmosphere (47.8%), character experiences, and merchandise. Men, on the other hand, slightly favor the attractions (50.6%).

How does age influence theme park attendance habits?

As age increases, theme park visits become more of a distant memory; for those in their 50s, people who last visited over 10 years ago outnumber recent visitors by about 7 to 1. Conversely, one-third of people in their 20s are a 'completely indoor group' who do not visit theme parks or other entertainment facilities.

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