Learn from Real Survey Cases! Research Utilization Techniques That Set Your Content Marketing Apart | Benchmark Japan, a Freeasy User, Shares Survey Applications and Results [Online Seminar on 7/15]

iBridge Co., Ltd. (Headquarters: Fukushima-ku, Osaka; President and CEO: Kazuya Arakawa), which operates Freeasy (Freeasy), Japan's largest self-service survey tool with over 30,000 annual survey implementations, will host the online seminar titled '[Co-hosted by Freeasy × Benchmark Email] Learn from Real Survey Cases! Research Utilization Techniques That Set Your Content Marketing Apart' on Wednesday, July 15, 2026, from 14:00.

Details and registration available here

Seminar Overview

In recent years, changes in search environments have made it difficult to secure stable traffic using traditional SEO strategies alone. Professionals involved in creating marketing content for their companies may feel challenged in differentiating themselves from competitors.

In this seminar, Benchmark Japan, Inc.—a Freeasy client—will take the stage to introduce concrete examples of survey initiatives they have implemented using Freeasy, along with their results.

Using the 'Survey on Email Newsletter Subscription in Japan' as a case study, the seminar will explain the survey design process, how findings were applied to press releases, content, and seminars, and the overall journey to achieving results.

The seminar is divided into two parts: the first half will be led by iBridge Co., Ltd., covering the role of survey data, the latest trends, and key points for effective survey design. The second half will feature Benchmark Japan sharing real-world insights and practical applications of survey utilization.

Details and registration available here

Who Should Attend

- Marketers seeking to differentiate their content - Professionals aiming to create unique, original content without relying on third-party data - Those looking to enhance SEO and content marketing performance - Marketers wanting to leverage survey data in their strategies - Professionals aiming to conduct efficient surveys within limited budgets

Agenda

- Opening - Importance and Trends in Research Utilization (Freeasy) - The role of research in marketing - Recent trends - Why relying solely on SEO is becoming difficult - Rising value of primary (original) data - How to use survey data - Application in articles, whitepapers, social media, seminars, etc. - User Case Study (Benchmark Japan, Inc.) - Background and objectives of the survey - Content and key design considerations of the 'Survey on Email Newsletter Subscription in Japan' - Marketing strategies and results achieved using survey data - Reasons for choosing Freeasy and user feedback - Summary and Key Takeaways - Key factors for success - Common pitfalls and how to avoid them - Introduction to the Freeasy service, etc.

Speaker Profiles

Yuriko Yamamoto, Marketing Specialist, Benchmark Japan, Inc.

Joined Benchmark Japan, Inc. in 2020. As a Marketing Specialist for the email delivery service 'Benchmark Email,' she oversees all promotional activities including web advertising, social media, SEO, press releases, and webinar planning. She is also involved in user support through original survey planning and execution, newsletter distribution, and video production.

Ryo Enomoto, Senior Manager, SaaS Division, iBridge Co., Ltd.

With over 10 years at iBridge, he has been responsible for selling iBridge's solutions, primarily focused on internet research. He has supported over 300 companies, ranging from TV stations and publishers to manufacturers and agencies. Since the January 2018 launch of the self-service survey tool 'Freeasy,' he has served as the business leader from the initial launch phase. While primarily overseeing sales, he is also involved in strategic planning, collaboration with product teams, sales team management, and recruitment.

Event Details

- Seminar Title: [Co-hosted by Freeasy × Benchmark Email] Online Seminar Learn from Real Survey Cases! Research Utilization Techniques That Set Your Content Marketing Apart - Date and Time: Wednesday, July 15, 2026, 14:00–15:00 - Format: Zoom (Online Seminar) - Participation Fee: Free

Important Notes

- Part of the presentation content may change without prior notice.

- Attendance may be declined for individuals from competing industries or private individuals.

Details and registration available here

Company Overview

About Benchmark Japan, Inc.

- Company Name: Benchmark Japan, Inc. (https://www.benchmarkemail.com/jp/) - Address: Nippon Toshi Building 2F, 1-4-1 Kasumigaseki, Chiyoda-ku, Tokyo - Representative: Jose Hernandez - Core Business: SaaS (Email delivery platform: Benchmark Email)

About iBridge Co., Ltd. (Operator)

- Company Name: iBridge Co., Ltd. (https://ibridge.co.jp/) - Address: Osaka HQ: J-Pro Fukushima Building, 6-13-6 Fukushima, Fukushima-ku, Osaka Tokyo Office: Yoshino Daini Building 3F, 1-6-6 Bakurocho, Nihonbashi, Chuo-ku, Tokyo - Representative: Kazuya Arakawa, President and CEO - Founded: August 1999 - Core Business: SaaS, Media, E-commerce

Media Portfolio

- Freeasy (Self-service survey tool): https://freeasy-survey.com/ - Fruitmail (Points site): https://www.fruitmail.net/ - Kenshobox (Contest information site): https://kenshobox.net/ - Otono Shumatsu (Gourmet delivery site): https://www.otoshu.com/

Inquiries

For any questions or inquiries, please feel free to contact us. https://freeasy-survey.com/contact/