Furunavi Starts Furusato Nozei Outsourcing Service for Bibai City, Hokkaido: Promoting Operational Efficiency and Regional Appeal
Furunavi, operated by i-mobile, has begun managing Furusato Nozei operations for Bibai City, leveraging its portal expertise to boost efficiency and regional promotion.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 23:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 02:59 (370h 12m after Collected)
## Overview
Furunavi, a major Furusato Nozei (Hometown Tax) portal site featuring over 1,560 municipalities operated by i-mobile Co., Ltd. (Shibuya, Tokyo; CEO Tetsuya Noguchi), has newly launched its Furusato Nozei outsourcing service for Bibai City, Hokkaido. By utilizing the extensive knowledge gained as a leading portal, Furunavi will focus on improving operational efficiency, reducing costs, and strengthening the promotion of the city's unique charms.
## About Bibai City, Hokkaido
Located between Sapporo and Asahikawa, Bibai City once flourished as a coal-mining town. It is rich in culinary attractions, featuring specialties such as Bibai Yakitori (motsu skewers), torimeshi (chicken rice), and asparagus. The city is also home to various historical and natural sites, including coal mine heritage recognized as Japan Heritage, the Miyajima Marsh (a RAMSAR site for bean geese), and vast rural landscapes.
Key featured gifts include:
- **Seasoned Jingisukan:** A premium lamb dish produced by a factory specializing in sheep meat for over 50 years.
- **Yumepirika Rice:** Characterized by its glossiness and softness, highly recommended to be enjoyed as plain white rice.
- **Motsu-soba:** A local soul food featuring charcoal-grilled chicken offal skewers in chicken-broth soba noodles, allowing people to enjoy authentic tastes at home.
## Company Profile
- **Name:** i-mobile Co., Ltd.
- **Address:** 8F Kanden Fudosan Shibuya Bldg., 3-26-20 Shibuya, Shibuya-ku, Tokyo
- **Representative:** CEO Tetsuya Noguchi
- **Established:** August 17, 2007
- **URL:** https://www.i-mobile.co.jp/
## Business Overview
i-mobile is a marketing company with the vision of 'continuously creating businesses that contribute to people's future.' It operates a consumer business centered on Furusato Nozei and an internet advertising business utilizing technology. Through its portal 'Furunavi,' the company supports regional revitalization nationwide. It provides various services to meet diverse user needs, such as 'Furunavi Travel,' which offers point-based rewards usable at hotels and restaurants.
## Furunavi Service List
- **Furunavi Premium:** Concierge service for donations.
- **Furunavi Catalog:** Point-based system with no expiration date.
- **Furunavi Travel:** Over 10,000 participating travel facilities.
- **Furunavi Crowdfunding:** Supporting specific local projects through donations.
Furunavi, a major Furusato Nozei (Hometown Tax) portal site featuring over 1,560 municipalities operated by i-mobile Co., Ltd. (Shibuya, Tokyo; CEO Tetsuya Noguchi), has newly launched its Furusato Nozei outsourcing service for Bibai City, Hokkaido. By utilizing the extensive knowledge gained as a leading portal, Furunavi will focus on improving operational efficiency, reducing costs, and strengthening the promotion of the city's unique charms.
## About Bibai City, Hokkaido
Located between Sapporo and Asahikawa, Bibai City once flourished as a coal-mining town. It is rich in culinary attractions, featuring specialties such as Bibai Yakitori (motsu skewers), torimeshi (chicken rice), and asparagus. The city is also home to various historical and natural sites, including coal mine heritage recognized as Japan Heritage, the Miyajima Marsh (a RAMSAR site for bean geese), and vast rural landscapes.
Key featured gifts include:
- **Seasoned Jingisukan:** A premium lamb dish produced by a factory specializing in sheep meat for over 50 years.
- **Yumepirika Rice:** Characterized by its glossiness and softness, highly recommended to be enjoyed as plain white rice.
- **Motsu-soba:** A local soul food featuring charcoal-grilled chicken offal skewers in chicken-broth soba noodles, allowing people to enjoy authentic tastes at home.
## Company Profile
- **Name:** i-mobile Co., Ltd.
- **Address:** 8F Kanden Fudosan Shibuya Bldg., 3-26-20 Shibuya, Shibuya-ku, Tokyo
- **Representative:** CEO Tetsuya Noguchi
- **Established:** August 17, 2007
- **URL:** https://www.i-mobile.co.jp/
## Business Overview
i-mobile is a marketing company with the vision of 'continuously creating businesses that contribute to people's future.' It operates a consumer business centered on Furusato Nozei and an internet advertising business utilizing technology. Through its portal 'Furunavi,' the company supports regional revitalization nationwide. It provides various services to meet diverse user needs, such as 'Furunavi Travel,' which offers point-based rewards usable at hotels and restaurants.
## Furunavi Service List
- **Furunavi Premium:** Concierge service for donations.
- **Furunavi Catalog:** Point-based system with no expiration date.
- **Furunavi Travel:** Over 10,000 participating travel facilities.
- **Furunavi Crowdfunding:** Supporting specific local projects through donations.
FAQ
What is the Furusato Nozei outsourcing service?
It is a service where private platform operators handle tasks like gift management, donor support, and promotion on behalf of local governments. The goal is to reduce administrative burden and increase donations through professional marketing.
What are the attractions of Bibai City's Furusato Nozei?
The city offers abundant culinary attractions, including Bibai Yakitori (motsu skewers), 'Yumepirika' rice known for its sweetness, and premium Jingisukan (lamb) from specialized factories. It also features historical coal mine heritage sites.
What are the strengths of i-mobile (Furunavi)?
Their strengths include extensive expertise as a large-scale platform with over 1,560 municipalities, B2C promotion know-how, and a diverse range of gift options through their travel and catalog services.