Furunavi Launches Crowdfunding Project for Shibecha Town, Hokkaido, to Enhance Children's Educational Environment
Furunavi, operated by i-mobile Co., Ltd., has started accepting donations for a crowdfunding project in Shibecha Town, Hokkaido, aimed at improving children's educational environment.
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- 📰 Published: April 2, 2026 at 01:00
- 🔍 Collected: April 1, 2026 at 16:47
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i-mobile Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Tetsuya Noguchi; Prime Market of the Tokyo Stock Exchange), which operates the Furusato Nozei (hometown tax donation) website 'Furunavi' (https://furunavi.jp/), has started accepting donations for a crowdfunding project in Shibecha Town, Hokkaido.
## [Project Name] For a Town where Shibecha Town's Children Learn and Grow with Vitality! "For the Enhancement of Children's Educational Environment"
### https://fcf.furunavi.jp/Project/Detail?projectid=1016
Outline of Support
Shibecha High School is the only comprehensive high school in the town, offering an environment where students can proactively learn according to their interests and concerns. It is characterized by its close ties with the community, with the school and community collaborating to support learning through activities such as selling agricultural products at festivals and developing Furusato Nozei return gifts. However, due to the declining birthrate and aging population, the number of students is decreasing, posing challenges for the school's future survival and the maintenance of its educational environment. Other challenges include the lack of development in commuting and living environments, information dissemination, and PR for its appeal. In response, the town will fully scale up national recruitment efforts from Reiwa 6 (2024) fiscal year, working together with the entire town, not just the school, to enhance its appeal and acceptance system, aiming for the high school's continued existence and development in unity with the community.
How Donations Will Be Used
The donations received through this project will be utilized for educational and child-rearing support projects, among others.
■ About Shibecha Town, Hokkaido
Shibecha Town is located almost in the center of the Kushiro Subprefecture in eastern Hokkaido. It is a town centered on dairy farming, making use of its vast area of 1,099.37 km². Its cheese, characterized by its rich aroma as it ages, comes highly recommended. "Hoshizora no Kuroushi" (Starry Sky Black Beef) is raised amidst drastic temperature differences, resulting in a superb balance of lean meat and marbling. You can enjoy the juicy flavor and melting tenderness with every bite.
- Click here for a list of Shibecha Town, Hokkaido return gifts
https://furunavi.jp/Municipal/Product/Search?municipalid=172
*Please note that the linked page may not be displayed due to circumstances. Thank you for your understanding.
[Company Overview]
Company Name: i-mobile Co., Ltd.
Location: Kanden Fudosan Shibuya Building 8F, 3-26-20 Shibuya, Shibuya-ku, Tokyo
Representative: Tetsuya Noguchi, President and Representative Director
Established: August 17, 2007
URL: https://www.i-mobile.co.jp/
[Business Overview]
i-mobile's vision is to "continue creating businesses that contribute to people's future." It is a marketing company that operates a consumer business centered on Furusato Nozei and an internet advertising business utilizing technology.
Through the Furusato Nozei website "Furunavi," the company supports regional revitalization nationwide through donations.
It offers various services to meet diverse user needs, including "Furunavi Travel," a point-based return gift system where donations are received as points that can be used at hotels and restaurants, with over 10,000 facilities listed.
[Furunavi Service List]
- Furusato Nozei Concierge Service "Furunavi Premium"
https://furunavi.jp/premium/
- Point-based System where you can take your time choosing later "Furunavi Catalog" *No expiration date for points
https://furunavi.jp/catalog
- Travel Reservation Site "Furunavi Travel" *Over 10,000 facilities listed
https://tp.furunavi.jp/
- Crowdfunding-type Furusato Nozei "Furunavi Crowdfunding"
https://fcf.furunavi.jp/
[Inquiries regarding this release]
i-mobile Co., Ltd. Business Planning Division, Local Government Services Department
Mail: support@furunavi.jp
*Media personnel are requested to contact us via the dedicated form below.
https://furunavi.jp/Faq/Contact/Media
## [Project Name] For a Town where Shibecha Town's Children Learn and Grow with Vitality! "For the Enhancement of Children's Educational Environment"
### https://fcf.furunavi.jp/Project/Detail?projectid=1016
Outline of Support
Shibecha High School is the only comprehensive high school in the town, offering an environment where students can proactively learn according to their interests and concerns. It is characterized by its close ties with the community, with the school and community collaborating to support learning through activities such as selling agricultural products at festivals and developing Furusato Nozei return gifts. However, due to the declining birthrate and aging population, the number of students is decreasing, posing challenges for the school's future survival and the maintenance of its educational environment. Other challenges include the lack of development in commuting and living environments, information dissemination, and PR for its appeal. In response, the town will fully scale up national recruitment efforts from Reiwa 6 (2024) fiscal year, working together with the entire town, not just the school, to enhance its appeal and acceptance system, aiming for the high school's continued existence and development in unity with the community.
How Donations Will Be Used
The donations received through this project will be utilized for educational and child-rearing support projects, among others.
■ About Shibecha Town, Hokkaido
Shibecha Town is located almost in the center of the Kushiro Subprefecture in eastern Hokkaido. It is a town centered on dairy farming, making use of its vast area of 1,099.37 km². Its cheese, characterized by its rich aroma as it ages, comes highly recommended. "Hoshizora no Kuroushi" (Starry Sky Black Beef) is raised amidst drastic temperature differences, resulting in a superb balance of lean meat and marbling. You can enjoy the juicy flavor and melting tenderness with every bite.
- Click here for a list of Shibecha Town, Hokkaido return gifts
https://furunavi.jp/Municipal/Product/Search?municipalid=172
*Please note that the linked page may not be displayed due to circumstances. Thank you for your understanding.
[Company Overview]
Company Name: i-mobile Co., Ltd.
Location: Kanden Fudosan Shibuya Building 8F, 3-26-20 Shibuya, Shibuya-ku, Tokyo
Representative: Tetsuya Noguchi, President and Representative Director
Established: August 17, 2007
URL: https://www.i-mobile.co.jp/
[Business Overview]
i-mobile's vision is to "continue creating businesses that contribute to people's future." It is a marketing company that operates a consumer business centered on Furusato Nozei and an internet advertising business utilizing technology.
Through the Furusato Nozei website "Furunavi," the company supports regional revitalization nationwide through donations.
It offers various services to meet diverse user needs, including "Furunavi Travel," a point-based return gift system where donations are received as points that can be used at hotels and restaurants, with over 10,000 facilities listed.
[Furunavi Service List]
- Furusato Nozei Concierge Service "Furunavi Premium"
https://furunavi.jp/premium/
- Point-based System where you can take your time choosing later "Furunavi Catalog" *No expiration date for points
https://furunavi.jp/catalog
- Travel Reservation Site "Furunavi Travel" *Over 10,000 facilities listed
https://tp.furunavi.jp/
- Crowdfunding-type Furusato Nozei "Furunavi Crowdfunding"
https://fcf.furunavi.jp/
[Inquiries regarding this release]
i-mobile Co., Ltd. Business Planning Division, Local Government Services Department
Mail: support@furunavi.jp
*Media personnel are requested to contact us via the dedicated form below.
https://furunavi.jp/Faq/Contact/Media
FAQ
What is the purpose of this crowdfunding project?
The purpose is to enrich the educational environment for children in Shibecha Town, Hokkaido, and address challenges to the high school's survival due to the declining birthrate and aging population.
How will the donated funds be used?
Donations will be utilized for educational and child-rearing support projects, supporting the growth of children who will shape the region's future.
What is 'Furunavi'?
Furunavi is a Furusato Nozei website operated by i-mobile Co., Ltd., which supports regional revitalization across Japan through donations.