i-mobile Releases Latest 'maio SDK' for App Developers, Now Supporting Banner Formats via AdMob Mediation

i-mobile Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Tetsuya Noguchi; TSE Prime Market) has announced that the latest version of its 'maio SDK' for the 'i-mobile Ad Network' now supports banner formats (320x50, 320x100) and medium rectangles (300x250) for Google's AdMob mediation. By expanding support to include banner formats, app developers using AdMob can now seamlessly implement and integrate maio banner ads, which is expected to further maximize advertising revenue.

With this update, app developers can now use the maio SDK for banner and medium rectangle slots in addition to rewarded video and interstitial video ads. This provides the following benefits:

■ Multiple Formats via a Single SDK

App developers can support multiple major ad formats with a single SDK, significantly reducing the man-hours required for implementation and maintenance. Centralized management and reporting are available via the maio management console.

■ Maximization of Ad Revenue

In addition to delivering i-mobile's unique and extensive range of ad campaigns, the enhancement of the ad optimization system allows for a wider variety of ads to be delivered, leading to expectations of further revenue maximization.

■ Support for AdMob Mediation

We have also begun providing an official adapter for AdMob mediation, a highly requested feature. This allows app developers using AdMob mediation to easily deliver the diverse ads provided by i-mobile through the maio SDK, creating new revenue opportunities.

For implementation regarding the SDK and custom adapters, please refer to the following: