Hyundai's 'Be There With Hyundai' Campaign Designs FIFA World Cup 2026™ Team Buses; Features Young Japanese Creator's Artwork

Hyundai Motor Company, in collaboration with FIFA, has unveiled the designs for the national team buses for the FIFA World Cup 2026™. These designs feature winning entries from 'Be There With Hyundai,' a global children’s campaign. Throughout the tournament, these team buses will serve not only as transportation for players but also as symbols representing the creativity and aspirations of the younger generation on a global stage. 'Be There With Hyundai' launched in December 2025, inviting children aged 5 to 12 worldwide to express their excitement for the tournament, national pride, and love for soccer through original paintings. ■ Young Japanese Creator’s Artwork Selected 12-year-old Ayaka Toyoshima’s work was chosen for the Japan national team bus. Incorporating her desire for Japan to win, she vividly depicted spectators' smiles, cherry blossoms, and the Japanese flag. Upon receiving the news of the award, she expressed her joy with a smile. The bus exteriors boldly feature the children's original artwork fused with the visual identity of the FIFA World Cup 2026™. Furthermore, they incorporate color palettes symbolizing the host countries and the concept of 'Unity.' During the tournament, fans can participate in the campaign by taking photos of the wrapped buses near venues and posting them on social media with the hashtag '#BeThereWithHyundai,' with a chance to win limited-edition prizes.