Risa Yamada Appointed Editor-in-Chief of Hypebae Japan
The leading platform for men's contemporary fashion, 'Hypebeast', has appointed Risa Yamada as the Editor-in-Chief of 'Hypebae Japan', a sister media of 'Hypebeast Japan'. As Editor-in-Chief, Yamada will oversee all editorial content and collaborations across all platforms of 'Hypebae Japan', including digital, social, and video.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 02:06
- 🔍 Collected: April 2, 2026 at 19:35
- 🤖 AI Analyzed: April 17, 2026 at 10:46 (351h 11m after Collected)
The leading platform for men's contemporary fashion, 'Hypebeast', has appointed Risa Yamada as the Editor-in-Chief of 'Hypebae Japan', a sister media of 'Hypebeast Japan'. As Editor-in-Chief, Yamada will oversee all editorial content and collaborations across all platforms of 'Hypebae Japan', including digital, social, and video.
After graduating from Bunka Fashion College, Yamada began her editorial career in 2006 in the media business of Stylelife Co., Ltd. (now Rakuten Fashion). She worked on editing women's fashion media, advertising production, and also served at the company's e-commerce media platform 'NUAN', which officially handles Tokyo Collection brands, from writing collection reports to creative production and editing editorial content.
After the company was acquired by Rakuten Group, Inc., she was involved in a wide range of directorial roles at Rakuten Group, Inc., including new business development in the fashion category's international business.
Subsequently, after gaining experience as an editor at other media outlets, she joined Hypebeast Japan Inc. in 2019.
'In an era where the meaning of media is changing, I want to empower women's street culture in Japan through the lens of the global media 'Hypebae', to present the ideal form of street culture that encompasses fashion, lifestyle, and beauty surrounding the women's category.'
After graduating from Bunka Fashion College, Yamada began her editorial career in 2006 in the media business of Stylelife Co., Ltd. (now Rakuten Fashion). She worked on editing women's fashion media, advertising production, and also served at the company's e-commerce media platform 'NUAN', which officially handles Tokyo Collection brands, from writing collection reports to creative production and editing editorial content.
After the company was acquired by Rakuten Group, Inc., she was involved in a wide range of directorial roles at Rakuten Group, Inc., including new business development in the fashion category's international business.
Subsequently, after gaining experience as an editor at other media outlets, she joined Hypebeast Japan Inc. in 2019.
'In an era where the meaning of media is changing, I want to empower women's street culture in Japan through the lens of the global media 'Hypebae', to present the ideal form of street culture that encompasses fashion, lifestyle, and beauty surrounding the women's category.'