What is the name of the new brunch brand launched by the Isseki Sanchou Group and what does it mean in English?

The new brunch brand is called 'Samjo,' which is the Korean translation of the Japanese phrase 'Isseki Sanchou,' meaning 'One Stone, Three Birds.'

When and where did the first Samjo location open, and how many visitors does it attract daily?

The first Samjo location opened in Shimbashi in November and attracts over 100 visitors every day since its launch.

What are the key ingredients and preparation time for the Wagyu Bone Soup offered at Samjo?

The Wagyu Bone Soup is made by simmering Wagyu oxtail and marrow bones for over eight hours, resulting in a rich, clear broth with a lingering finish.

How much does the 150g portion of the 100% Tajima Beef Tteok-galbi cost at Samjo in Akasaka?

The 150g portion of the 100% Tajima Beef Tteok-galbi costs 2,200 yen at the Samjo location in Akasaka.

The 'Restorative Breakfast' attracting over 100 visitors daily comes to Akasaka. The Isseki Sanchou Group's brunch brand 'Samjo' opens its second location.

Q: What types of broth are combined to create the flavor base for the Clam White Broth Kalguksu?

The Clam White Broth Kalguksu combines chicken paitan, Wagyu dashi, kombu dashi, and dried shiitake dashi to layer flavors of aroma, texture, and temperature.

Published Apr 4, 2026 8:00 PM ・ Updated Jun 17, 2026 11:44 AM ・ 5 min read ・ Source: PR TIMES

The Isseki Sanchou Group is expanding its popular brunch brand, 'Samjo,' to Akasaka following the success of its Shimbashi location. Known for its 'restorative' menu, the brand plans to bring its unique fusion of Japanese dashi and Korean nourishment to a wider audience, with future plans to expand into South Korea.

The 'Restorative Breakfast' born in Shimbashi finds its next stage in Akasaka

'Samjo' (삼조) is a new brunch brand by the Isseki Sanchou Group, with the name being the Korean translation of 'Isseki Sanchou' (One Stone, Three Birds). It opened in Shimbashi last November. Born under the concept of an 'edible alarm clock,' Samjo has grown into a destination that attracts over 100 visitors every day.

Now, to bring this experience to even more people, we are launching operations in Akasaka.

Menu Offerings

Wagyu Bone Soup (Oxtail Soup) - 1,300 yen We simmer Wagyu oxtail and marrow bones for over eight hours. Beneath the clear mouthfeel lies a definitive richness and a quiet, lingering finish. One spoonful gently relaxes you to your very core. It is a soup that arrives with clarity during your midday break.

Clam White Broth Kalguksu - 1,850 yen Korean-style noodles crafted by layering flavors: chicken paitan, Wagyu dashi, kombu dashi, and dried shiitake dashi. Each flavor spreads quietly. They layer softly in the mouth, balancing aroma, texture, and temperature, becoming more satisfying with every bite. It is a bowl you will find yourself lost in before you know it.

Piercing Wagyu Aroma: 100% Tajima Beef Tteok-galbi (150g) - 2,200 yen Using 100% Tajima beef—meticulously selected for its producer, lineage, fattening period, and feed—we have created a one-of-a-kind Korean-style hamburger steak. The intensity of the meat flavor unique to Tajima beef, the sweetness of the fat, and the harmony between the pleasant aroma and our signature sauce will stir your appetite further. Please enjoy this masterpiece that will make your stomach rejoice. *250g is 3,000 yen

The future of brunch culture as envisioned by the Isseki Sanchou Group

The Isseki Sanchou Group will continue to expand the culture of the 'restorative brunch' across multiple locations.

Furthermore, this challenge will not be limited to Japan.

We will 'reverse-export' the fusion of 'Japanese dashi × Korean nourishment' that we have refined in Japan back to its home in South Korea.

Samjo Akasaka Address: 1F Horiguchi Building, 4-3-13 Akasaka, Minato-ku, Tokyo Reservations/Inquiries: 03-6277-7255 Hours: 11:00 - 13:30 (L.O. 13:00) *We plan to change the opening time to 9:00 in the future; we hope you will enjoy it as a breakfast option as well. Closed: Sundays and Holidays

FACT BOX

Source: PR TIMES
Category: product_launch

The 'Restorative Breakfast' attracting over 100 visitors daily comes to Akasaka. The Isseki Sanchou Group's brunch brand 'Samjo' opens its second location.

⚡ Key Points

The 'Restorative Breakfast' born in Shimbashi finds its next stage in Akasaka

Menu Offerings

The future of brunch culture as envisioned by the Isseki Sanchou Group

FACT BOX

Editorial & Verification Standards

FAQ

Cite this article — HOW TO CITE

AI CRAWLER ACTIVITY