Korean Fashion Brand ILLIGO to Hold First-Ever Solo Pop-Up in Japan at Shibuya, Tokyo

Human Forum Inc. (Headquarters: Nakagyo-ku, Kyoto; Chairman and CEO: Masaki Michiji), a company managing multiple youth-oriented apparel brands, announces its official support for the first solo pop-up event in Japan by ILLIGO, a rapidly growing Korean fashion brand.

The pop-up will be held for six days from Tuesday, July 28, 2026, to Sunday, August 2, in Shibuya, Tokyo, offering a limited-time special space where visitors can experience ILLIGO’s unique brand atmosphere and sensibility.

About Human Forum Inc.

Human Forum Inc. operates multiple apparel brands including SPINNS and SEONGSU., conducting business through both physical stores and e-commerce platforms.

For ILLIGO’s first independent launch in Japan, Human Forum has been selected as the operational support partner. Together, the two companies aim to introduce ILLIGO’s distinctive world to a wider audience of Japanese fashion enthusiasts.

About ILLIGO

ILLIGO is a Korean fashion brand gaining popularity among younger generations for its unique aesthetic and signature designs. This marks its first solo pop-up in Japan, where it will showcase items from its 26SS collection, best-selling products, and the limited-edition 'TOKYO T-SHIRT' available exclusively during the event.

Pop-Up Event Overview

Period: July 28 (Tue) – August 2 (Sun), 2026

Hours: 12:00 – 20:00

Location: B1F, Shinminami 1-3-10, Shibuya-ku, Tokyo – studio SOLA

Admission: Pre-registration required via Google Form

Registration URL: https://docs.google.com/forms/d/e/1FAIpQLSdWJR3IVxqDF96u56BB8uyTHm6G4_LfmgU-odl0kvq5XJgVJA/viewform

Purchase Benefits (GIFT)

・Purchase any item: Keychain gift

・Purchase over ¥20,000: 129 APPLIQUE BALL CAP (random)

・Purchase over ¥30,000: 129 DOT ECO BAG WHITE DOT

・Purchase over ¥40,000: 129 LOGO PATCH HOODIE ZIP-UP WHITE

Special Events

EVENT 1. In-store visit benefit: Sticker pack + postcard gift

EVENT 2. Visit wearing ILLIGO apparel: Sticker pack + postcard + pouch gift

EVENT 3. Styling Vote Event: Visitors will vote to determine the most popular item among 4–5 styled looks!

Tokyo Pop-Up Exclusive Items

Exclusive items available only at this pop-up, including the limited 'TOKYO T-SHIRT', will be launched (details to be announced later).

※ Basis for 'First Solo Pop-Up in Japan': Confirmed through direct consultation and official confirmation from ILLIGO (Korea) in July 2026, this is the first time the brand has conducted a solo pop-up event in Japan.

Company Overview

Company Name: Human Forum Inc.

Headquarters: Nakagyo-ku, Kyoto

Chairman and CEO: Masaki Michiji