Human Forum Co., Ltd. (Headquarters: Nakagyo-ku, Kyoto City, Representative Director Chairman: Masaaki Ideji), which primarily operates youth apparel businesses, announced that its brand "SPINNS" will feature "AVAM," an idol group belonging to LIVE PLANET Co., Ltd., for its concept and in-store image visuals.
"AVAM" is a female idol group gaining attention from Generation Z, developing music and live performances with a "little devil" theme, incorporating gothic horror and fairytale worldviews.
For this concept visual, AVAM models SPINNS's recommended Spring/Summer styles: Girls' Street, NEO Mori Girl, and Gyaru style.
Furthermore, attention is also drawn to AVAM showcasing a different charm by incorporating vintage clothing items.
Limited-time digital signage will be broadcast inside some stores and in targeted fashion buildings where SPINNS stores are located.
Please take this opportunity to check them out.
【Girls' Street】 【NEO Mori Girl】 【Gyaru】 【Vintage Clothing】
▼Concept Visuals, Image Visual Posters Exhibition Period: May 2nd (Sat) - June 30th (Tue), 2026 Participating Stores: All SPINNS stores *Excluding some stores
▼SPINNS In-store Digital Signage Exhibition Period: May 2nd (Sat) - June 30th (Tue), 2026 Participating Stores: SPINNS SHIBUYA109 store / SPINNS Takasaki OPA store / SUPER SPINNS Kobe Sannomiya OPA store / SUPER SPINNS Umeda HEP FIVE store / SPINNS Yumetown Kurume store
▼Fashion Building Digital Signage / Large Vision Omiya Arche Large Vision: May 3rd (Sun) - May 10th (Sun), 2026 Sannomiya OPA Entrance Large Vision: May 4th (Mon) - May 18th (Mon), 2026 Fukuoka PARCO Entrance / Escalator Area: May 4th (Mon) - June 1st (Mon), 2026 Amu Plaza Kumamoto Entrance Area: May 4th (Mon) - May 18th (Mon), 2026
AVAM Profile An idol group with a "little devil" concept, consisting of 7 members selected from approximately 15,000 audition applicants: Otoha Ohara, Kahori Kikyo, Nanami Saeki, Sora Shinonome, Noa Tsukimitsu, Ami Kotori, and Yuka Himegi.
Their representative song "Kyo, Izon Shite." became a viral hit, mainly on TikTok, and within two years of their debut, they boast live attendance capabilities to sell out venues like Zepp and Toyosu PIT.
Their music videos have over 18 million total views, and the group's total SNS followers (including individual members) exceed 2.12 million, earning them strong support primarily from Generation Alpha and Generation Z.
They are expanding their activities, including hosting their own TV shows and performing anime theme songs, and are currently holding a Zepp 5-city tour across major cities from March to April 2026.
HP:https://avam-fc.com/ TikTok:https://www.tiktok.com/@avam_official_ Instagram:https://www.instagram.com/avam_official_/ X:https://x.com/AVAM_official YouTube:https://www.youtube.com/channel/UCT0d6w0oYRRR9NUqo-KypzA
◼︎SPINNS "Creating style through assertion," "Changing makes you invincible" – based on these concepts, SPINNS is a "style market" that consistently offers "style proposals" and "change," while always embracing current trends and valuing its own assertiveness. True to the phrase "NEW&VINTAGE STYLE MARKET," in addition to original products that maintain a unique style, it handles a wide range of products from new to used, selected worldwide. Its product lineup extends beyond fashion to mix various "youth cultures" such as music and art in the SPINNS style, continuously proposing them as a "lifestyle." It is truly a store where various youth cultures like fashion, music, art, and people "spin" (swirl).
HP:https://www.spinns.com/ online store:https://www.spinns.jp/ instagram:https://www.instagram.com/spinns_official TikTok:https://www.tiktok.com/@spinns_official
Established: January 1997 Capital: 10 million yen URL:https://www.humanforum.co.jp/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン
- Organizations: SPINNS / AVAM
- Products / services: SPINNS