From 'Enduring Postpartum' to 'A Time to Be Protected': Chugoku and Shikoku's First Hotel-Based Postpartum Care 'CALINE' with Resident Midwives and Nurses Launches

Hugme Midwifery Clinic (Location: Okayama City / Midwife: Rika Hamada) will launch 'CALINE,' the first* hotel-accommodation-type postpartum care service in the Chugoku and Shikoku regions, at the Okayama International Hotel (Naka Ward, Okayama City) starting June 1, 2026.
*In-house research: As of May 2026, as a hotel-accommodation-type postpartum care service in the Chugoku and Shikoku regions.
This project is a stay-type postpartum care service that closely supports each mother in a small-group setting under a secure system with midwives and nurses stationed 24 hours a day. Staying on the top floor of the hotel's guest room floors, enjoying open-air baths, and hotel-made dinners and breakfasts, mothers can rest their minds and bodies in an extraordinary space while receiving professional support such as breastfeeding and childcare consultations, and baby-sitting services. In addition, it features the ability to actually try and compare childcare products from various manufacturers. Families can also stay at no additional charge (up to 1 adult and 1 infant free of charge), providing a new form of postpartum care that supports a 'postpartum where mothers don't have to struggle alone.'
Mothers who care for their children need someone who cares for them.
'Thoughts put into the business'
Midwife Rika Hamada, the representative, spent her postpartum period with anxiety during her first childbirth. Even though she had studied as a midwife, she keenly realized that when it came to herself, it was a completely different matter, and she was a 'beginner as a mother.'
Even if she were to experience postpartum again, she thinks she would end up pushing herself while being told 'you don't have to push yourself.' That is why she believes that mothers who cherish their children need someone by their side who cares for the mothers themselves.
As a midwife, while engaging not only in perinatal care at medical institutions but also in community support and administrative services that closely support life after discharge, she realized the 'gap in care between medical care and administration.' While options for postpartum care are expanding in urban areas, the reality is that support is not sufficiently reaching regional areas, and there are many cases where systems exist but do not lead to utilization.
Under such circumstances, she launched the postpartum care business out of a desire to be a presence that closely supports mothers.
Reasons for insisting on Okayama International Hotel
Hotel-accommodation-type postpartum care is becoming mainstream in the Tokyo metropolitan area, but it is still unfamiliar in the Chugoku and Shikoku regions. We thought that many people might feel anxious, wondering, 'Is it okay if there are no medical professionals at night?' or 'It's safer to have a medical institution nearby.' Therefore, precisely because it is the first initiative in a regional area, we place importance on creating an environment where mothers can spend their time with peace of mind, such as establishing a system where medical professionals are stationed even at night.
In an environment in front of a station, the sense of everyday life remains due to crowds and cityscapes, making it difficult to truly rest. On the other hand, in suburbs specialized in nature, anxiety remains regarding medical systems and access.
'The sense of security of having medical institutions nearby in Okayama City' and 'An environment where you can feel the extraordinary in nature.'
Okayama International Hotel combined both of these.
Standing on the hills of Higashiyama overlooking the city of Okayama, Okayama International Hotel is surrounded by lush nature while having good access to the city center, providing an environment where you can step away from everyday life and relax your mind. As a historic hotel opened in 1973, it has a track record of welcoming royalty, domestic and international VIPs, and professional sports teams, and is a presence that can be called the 'State Guest House of Okayama' that has been loved by the community for many years.
We feel that the prestige, sense of security, polite hospitality, and quiet environment surrounded by nature that Okayama International Hotel has cultivated over many years make it a place where mothers can step away from their busy daily lives and spend time fulfilling their hearts. There is an environment where you can feel the scenery of the four seasons, and it is a place where mothers who use it in any season can feel the comfort unique to that time.
Current status and necessity surrounding postpartum care
In Japan, the declining birthrate is progressing, and while the number of births continues to decrease, the environment surrounding postpartum mothers is changing significantly. The average age at the birth of the first child exceeds 30, and late childbearing is progressing. Along with this, the age of the grandparent generation is also rising, and furthermore, due to the extension of the retirement age and the generalization of dual-income households, the traditional premise that 'if you return to your hometown, you will be supported' is collapsing.
In reality, even if they return to their hometowns to give birth, parents are away at work during the day, and it is difficult to rely on them for nighttime breastfeeding, resulting in many cases where they are 'raising children almost alone.' We believe that this is not a problem for only some families, but a new social issue born from changes in the times.
In response to postpartum care, which has been an obligation to make efforts since 2021, movements to expand subsidy systems by local governments and incorporate it as corporate welfare are beginning to spread. To create an environment where children can be born and raised with peace of mind, cooperation including not only medical care and families but also communities, administrations, and companies is important.
In some countries overseas, there is a rooted culture of spending the postpartum period receiving support from surroundings while using postpartum care. However, in Japan, the value that 'postpartum is something to endure' is still deeply rooted, and there is a current situation where childcare is started without receiving sufficient rest and support.
In addition, despite the decrease in the number of births, the need for postpartum care continues to rise. In modern times where the declining birthrate is progressing, creating an environment where mothers can give birth with peace of mind and recover their minds and bodies is more important than ever. From 'postpartum is something to endure' to 'postpartum is a time to be protected.' We will transmit this value shift from Okayama.
CALINE's 6 commitments
You can come with peace of mind even from outside the prefecture or overseas
It is in a good location about 15 minutes by free shuttle bus from JR Okayama Station, and free parking is also fully equipped. Because access from outside the prefecture is good, not to mention those within Okayama Prefecture, it is also ideal for use from afar. (English support available) Because the burden of movement is small and support is perfect, it can be used as the 'first trip with the baby.'
Midwives and nurses are stationed
Medical professionals are stationed even at night. We have established a consistent support system that is no different from the daytime.
You can leave your child at any time during the usage hours, so please enjoy it as a time to refresh (going out is welcome). We accept free consultations via LINE for one month after booking and after staying, and we will follow up on care during your stay even after that.
Free accommodation for families, empty-handed stay
Partners and children (1 infant) can stay at no additional charge. All necessary equipment during the stay is provided. Organic cotton baby clothes and pajamas for mothers that are easy to breastfeed in are also available in the facility.
In addition to open-air baths and saunas, there is a fitness room and a golf driving range opposite the hotel, so partners can also enjoy themselves leisurely.
Unlimited care and lessons & trial of childcare products
You can consult professionals as many times as you like until you feel at ease with unfamiliar postpartum childcare. Midwives, nurses with experience in obstetrics and pediatrics, and childcare workers will utilize their respective expertise to respond to a wide range of consultations.
In addition, with the cooperation of various companies, you can actually try a variety of childcare products such as baby sensors, electric/manual/hands-free breast pumps, nipple protectors, nursing cushions, donut cushions, and bouncers. It is a service born from her own experience of 'wanting to try if it suits me before buying,' and we hope that by actually using it during your stay, it will be useful for subsequent childcare.
Enjoy the hotel's gastronomy, superb views, and facilities
The destination is the 'Premium Sky Floor' located on the top floor of the guest room area of the prestigious 'Okayama International Hotel.' You can enjoy extraordinary moments such as local gastronomy and a superb open-air bath overlooking the city. Because the open-air bath and sauna are limited to guests, you can spend your time leisurely in a calm and luxurious space.
The best hospitality
The staff constantly refines medical care and hospitality.
'Expertise x Hospitality' - The coexistence of both is CALINE's 'best hospitality.'
Product and service introduction
■ Flow of use - Example of 1 night and 2 days -
14:30 Check-in & Welcome Dessert
15:00 Guidance to guest room, counseling, start of care
*Baby-sitting
18:30 Dinner 'Shunsai Sosotei'
*You can also enjoy the open-air bath and sauna (15:00-24:00, 6:00-10:00)
*Going out is also possible within the usage time
*Baby-sitting is also possible at night
7:00- Breakfast (Buffet)
*Can be implemented if there is desired care or guidance
11:00 Check-out
■ [A gift for mom! Gently close postpartum care accommodation plan] 1 night 2 days
Price: 90,000 yen
Included in the price
- Accommodation (1 Premium Sky Twin room)
- Welcome dessert (for 1 person)
- Dinner (for 1 person)
- Breakfast (for 1 person)
- Postpartum care counseling
(Breastfeeding guidance, breast care, childcare consultation)
- Baby-sitting
- Trial of childcare products
- Use of hotel facilities
(Open-air bath, sauna, fitness room)
*In the case of twins, it will be +11,000 yen per additional person.
*The price includes consumption tax and service charge.
■ Options
- Esthetics (Christina) 12,000 yen~
- Pelvic care (Occupational therapist) 12,000 yen
- Aroma hand massage 3,000 yen (30 minutes)
- Aroma full body massage 12,000 yen~
- Late check-out 4,000 yen (60 minutes) / Room only 1,000 yen (60 minutes)
- Newborn photo 25,000 yen~
Open-air bath The Garden Terrace (Breakfast image) Bathing guidance
About CALINE
Realizing the 'gap in care between medical care and administration' from field experience in both urban and regional areas, it is operated based on the idea that 'mothers who cherish their children need a presence that cares for the mothers.' Fusing a secure system where medical professionals are stationed 24 hours a day with a high-quality stay environment unique to a hotel, we provide new postpartum care that supports mothers and families.
[Company Profile]
Company name: Hugme Midwifery Clinic
Representative: Rika Hamada
Nurse, Midwife, NCPR
High School Teacher Class 1 License (Nursing)
Baby Food Advisor
Aromatherapy Professional
Japan Midwives Association, Okayama Midwives Association
Opening: March 2025
Business content: Administrative maternal and child health business, postpartum care business
Pre- and post-natal support specialized in business trips
HP: https://hugme-maternity.com/caline/
About Okayama International Hotel
Since its opening in 1973, it is a historic city hotel that has welcomed royalty and professional sports teams.
You can overlook the city of Okayama from the top of a lush green hill, and we provide high-quality time and hospitality in a wide range of scenes such as accommodation, banquets, weddings, and restaurants.
[Company Profile]
Company name: Biosystem Co., Ltd. Okayama International Hotel
Location: 4-1-16 Kadotahonmachi, Naka-ku, Okayama City, Okayama Prefecture 703-8274
Representative Director: Keiji Hanamoto
Opening: April 25, 1973 (Showa 48)
Business content: Hotel business
HP: https://okayamakokusaihotel.jp/