Huckleberry Launches Support for Agentic Commerce Construction

Huckleberry Inc. (Setagaya-ku, Tokyo; Representative Director and President: Yusuke Ando; hereinafter "Huckleberry") has commenced support for building the expanded Agentic Commerce functionality (product sales function through AI chat environment) announced by Shopify on March 26, 2026. Utilizing "CoreLink," a data integration SaaS for EC core systems, Huckleberry will widely support the establishment of Agentic Commerce environments, including for businesses not currently using Shopify.

Service Background: From "Search" to "AI Agent" – EC Purchasing Experience Enters a New Stage

Until now, the mainstream EC purchasing experience involved consumers searching for information on search engines like Google and then flowing into individual store EC sites or marketplaces. However, that structure is now undergoing a major transformation.

With the rapid spread of AI agents, an era has arrived where everything from product discovery, comparison, recommendations, empathy, and even payment can be completed within conversations with AI agents. Personalized purchasing experiences, "100 different ways for 100 people," are becoming commonplace, and a new distribution mechanism centered on AI agents is taking shape.

In response to these changes, Shopify has begun general availability of its Agentic Plan, which allows products to be sold through an AI chat environment. Even businesses using carts other than Shopify can participate in this mechanism by registering product data in "Shopify Catalog."

Responding to Agentic Commerce (AI commerce) is no longer an initiative limited to a few advanced companies but is attracting attention as a new growth opportunity for all EC businesses. As the market environment and customer experience change significantly, deepening the utilization and understanding of this trend has become an important theme for considering future EC strategies.

Service Content and Strengths | Support Possible Even for Carts Other Than Shopify

Huckleberry provides a complete environment to immediately start Agentic Commerce.

① Shopify Agentic Plan Construction Support: Huckleberry will carefully support the setup and construction of Shopify's new Agentic Commerce functions, not only for businesses already using Shopify but also for those new to Shopify.

② Support for Necessary Data Integration (Product, Inventory, Order): CoreLink comprehensively handles the essential integration of product data, inventory data, and order data in an Agentic Commerce environment. Integration partners can flexibly include cart systems, OMS (Order Management Systems), and scratch-built core systems. Even businesses using carts other than Shopify can enter Agentic Commerce without feeling data integration barriers.

③ Continuous Support for Future Environmental Changes: The environment surrounding Agentic Commerce continues to change rapidly. Huckleberry will provide continuous support, from responding to Shopify specification updates and new functions to resolving operational issues.

[Strengths of this service] * Support possible even without Shopify: CoreLink bridges data integration from existing cart systems to Shopify Catalog. * One-stop solution for data integration: Comprehensive support from selection to design and operation of product, inventory, and order data integration partners. * Flexible integration partners: Proven track record of connections with carts, OMS, ERPs like SAP, Salesforce, Oracle NetSuite, and scratch-built core systems. * Continuous operational support: Accompaniment-type support that keeps pace with changes in the Agentic Commerce environment.

About CoreLink

"CoreLink" is an EC-specialized data integration SaaS that provides one-stop data integration between EC businesses' core systems and various EC carts, marketplaces, and sales channels.

It comprehensively solves costs and operational challenges related to data integration in EC, such as product, inventory, customer, sales, and order data. Traditionally, such integration required individual custom development, but CoreLink solves these issues comprehensively as a SaaS. It automatically responds to Shopify system updates and has a proven track record of supporting numerous carts, marketplaces, delivery services, and core systems.

It achieved 1,000 installations in a short period since its release for TikTok Shop integration. This Agentic Commerce support is also realized by utilizing CoreLink's flexible data integration platform.

CoreLink Details: https://huckleberry-inc.com/core-link?utm_source=prtimes&utm_med