Hoyu Launches Scalp Care Serum "GRAND CARE YS" Containing Moisturizing Ingredients Derived from Yerba Santa at Hair Salons Nationwide
Hoyu Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President & CEO: Yoshihiro Sasaki, here… · 2026-07-01
ホーユー株式会社 News Releases
AI Utilized to Evaluate Skin Sensitization Risk
Hoyu Co., Ltd. (Head Office: Nagoya City, Aichi Prefecture, President & CEO: Yoshihiro Sasaki, herei… · 2026-07-03
A New Concept of 'Aiming for Odorless': Fragrance-Free Brand 'mushu' Debuts
Hoyu Co., Ltd. has announced 'mushu,' a new fragrance-free brand developed with the concept of 'aimi… · 2026-03-31
"Bigen Repi Color" Hair Dye Launched, Addressing the Dilemma of Wanting to Dye Gray Hair Frequently While Having "Anxiety" About It
Hoyu Co., Ltd. has launched "Bigen Repi Color," a new gray hair dye designed to address the dilemma … · 2026-04-01
Hosting Special Exhibition 'JAPAN COLORS CHRONICLE: From Ancient to Modern Times. The Colorful Culture of the Japanese People that Dyed the Eras' Unraveling How the Japanese Lived with 'Color'
Hoyu Hair Color Museum in Nagoya will hold the 'JAPAN COLORS CHRONICLE' exhibition from April 11 to … · 2026-04-03
New TV Commercial "Realization! One Push ~Hanada in the Dressing Room~" Featuring New Brand Ambassadors Hakata Hanamaru and Daikichi for Men's Bigen Released
Hoyu Co., Ltd. has launched a new TV commercial for its men's gray hair dye brand, "Men's Bigen," fe… · 2026-04-03
A New Concept of 'Aiming for Odorless': Fragrance-Free Brand 'mushu' Debuts
Hoyu Co., Ltd. has announced 'mushu,' a new fragrance-free brand developed with the concept of 'aimi… · 2026-03-31
"Bigen Repi Color" Hair Dye Launched, Addressing the Dilemma of Wanting to Dye Gray Hair Frequently While Having "Anxiety" About It
Hoyu Co., Ltd. has launched "Bigen Repi Color," a new gray hair dye designed to address the dilemma … · 2026-04-01
"Bigen Repi Color" Hair Dye Launched, Addressing the Dilemma of Wanting to Dye Gray Hair Frequently While Having "Anxiety" About It
Hoyu Co., Ltd. has launched "Bigen Repi Color," a new gray hair dye designed to address the dilemma … · 2026-04-01
New TV Commercial "Realization! One Push ~Hanada in the Dressing Room~" Featuring New Brand Ambassadors Hakata Hanamaru and Daikichi for Men's Bigen Released
Hoyu Co., Ltd. has launched a new TV commercial for its men's gray hair dye brand, "Men's Bigen," fe… · 2026-04-03
New Discovery Targets Core of Complex Hair Damage: Finding of 'Ultra-Fine Voids' in Hair and Development of New Repair Technology Focusing on 'Moisture'
Hoyu Co., Ltd. has discovered the formation of ultra-fine voids inside hair damaged by a combination… · 2026-06-08
Hosting Special Exhibition 'JAPAN COLORS CHRONICLE: From Ancient to Modern Times. The Colorful Culture of the Japanese People that Dyed the Eras' Unraveling How the Japanese Lived with 'Color'
Hoyu Hair Color Museum in Nagoya will hold the 'JAPAN COLORS CHRONICLE' exhibition from April 11 to … · 2026-04-03
Fragrance-Free Brand "mushu," Born from Concerns About Scents and Aiming for Odorlessness, Launches Full Scale on Amazon After Pre-Sales
Hoyu will fully launch its fragrance-free brand "mushu" shampoo and treatment on Amazon starting May… · 2026-05-08
Special Exhibition 'JAPAN COLORS CHRONICLE: Japanese Color Culture from Ancient to Modern Times' to be Held, Unraveling How Japanese People Have Lived with 'Color'
Hoyu Hair Color Museum in Nagoya will host the special exhibition 'JAPAN COLORS CHRONICLE: Japanese … · 2026-04-03
New TV Commercial "Realization! One Push ~Hanada in the Dressing Room~" Featuring New Brand Ambassadors Hakata Hanamaru and Daikichi for Men's Bigen Released
Hoyu Co., Ltd. has launched a new TV commercial for its men's gray hair dye brand, "Men's Bigen," fe… · 2026-04-03
A New Concept of 'Aiming for Odorless': Fragrance-Free Brand 'mushu' Debuts
Hoyu Co., Ltd. has announced 'mushu,' a new fragrance-free brand developed with the concept of 'aimi… · 2026-03-31
Fragrance-Free Brand "mushu," Born from Concerns About Scents and Aiming for Odorlessness, Launches Full Scale on Amazon After Pre-Sales
Hoyu will fully launch its fragrance-free brand "mushu" shampoo and treatment on Amazon starting May… · 2026-05-08