Creative Unit 'HOWNEVER' Launches Official Website; 'How Did It Come to This?' Exhibition at Lion HQ Draws 1,000 Visitors in 6 Days, Golden Week Extension Confirmed

HOWNEVER, a creative unit dedicated to infusing daily life with elements of play, launched its official website today.

Their interactive exhibition, 'How Did It Come to This?' currently being held at Lion Corporation's headquarters, has achieved a cumulative attendance of over 1,000 people in just its first six days. Due to this overwhelming success, the unit has decided to extend the exhibition period through the Golden Week holidays.

HOWNEVER is a creative collective focused on creating new experiential entertainment for the world. Their previous 'How Did It Come to This?' exhibition in Harajuku (held Oct 10-12) also featured an array of unexpected and surprising developments. By transforming the mundane into something extraordinary, the unit continues to push the boundaries of participatory art and corporate branding.