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Breitling Holds 'Chronomat Roadshow' Event at Yokohama Red Brick Warehouse

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Jun 5, 2026 9:30 PM ・ Updated Jun 14, 2026 12:07 AM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

On June 2, 2026, Breitling held the Chronomat Roadshow at Yokohama Red Brick Warehouse.
The event featured history exhibitions, latest model hands-on experiences, and a talk session with guest Alan Shirahama.

On June 2, 2026, Breitling held the Chronomat Roadshow at Yokohama Red Brick Warehouse. The event featured history exhibitions, latest model hands-on experiences, and a talk session with guest Alan Shirahama.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Jun 5, 2026

Breitling hosted the 'Chronomat Roadshow' at the historic Yokohama Red Brick Warehouse on June 2, 2026, inviting media and influencers. The event showcased the evolution of the iconic Chronomat collection, which originated in the 1980s for the Italian Air Force acrobatic team and evolved into an all-purpose sports watch. The venue displayed historical pieces from 1984 to the latest models, alongside hands-on touch-and-feel booths, motorcycle displays, and photo zones. Jérôme Schmutz, President of House of Brands Japan Co., Ltd., introduced Chronomat as an evolving icon. Special guest Alan Shirahama, leader of GENERATIONS and PKCZ® member, participated in a talk session about time and personal evolution. He described the Chronomat as a refined, sophisticated timepiece that elevates the wearer. The latest Chronomat models are now available at Breitling boutiques and authorized retailers nationwide.

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Source: PR TIMES
Category: business

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Announced　Jun 5, 2026 9:30 PM — Distributor PR TIMES
Collected　Jun 5, 2026 12:50 PM
AI structured & analyzed　Jun 6, 2026 5:32 PM
Desk-reviewed & published　Jun 5, 2026 9:30 PM

FAQ

When and where was the "Chronomat Roadshow" held?

It was held on June 2, 2026, at the Yokohama Red Brick Warehouse.

Which company and brand organized this event?

It was organized by House of Brands Japan K.K. for the brand Breitling.

Who was the special guest that appeared at the event?

Alan Shirahama, the leader of GENERATIONS who is also active in PKCZ®, appeared as the special guest.

What was the main purpose of holding the "Chronomat Roadshow"?

The purpose was to comprehensively showcase the appeal of the brand's iconic "Chronomat" collection through historical exhibitions, touch-and-feel experiences, and immersive spaces.

Where can the latest Chronomat models be purchased?

They are being sold sequentially at Breitling boutiques and authorized retailers nationwide.

Cite this article — HOW TO CITE

Washin AI News Desk“Breitling Holds 'Chronomat Roadshow' Event at Yokohama Red Brick Warehouse”AI News by Washin Village（和心村）, Jun 5, 2026. https://aeo.washinmura.jp/ai/house-of-brands-japan-%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-06-05-%E3%83%96%E3%83%A9%E3%82%A4%E3%83%88%E3%83%AA%E3%83%B3%E3%82%B0-%E6%A8%AA%E6%B5%9C%E8%B5%A4%E3%83%AC%E3%83%B3%E3%82%AC%E5%80%89%E5%BA%AB%E3%81%A7-%E3%82%AF%E3%83%AD%E3%83%8E%E3%83%9E%E3%83%83%E3%83%88-%E3%83%AD%E3%83%BC%E3%83%89%E3%82%B7%E3%83%A7%E3%83%BC-%E3%82%92%E9%96%8B%E5%82%AC

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