Breitling Holds 'Chronomat Roadshow' Event at Yokohama Red Brick Warehouse
Key facts
- Breitling Holds 'Chronomat Roadshow' Event at Yokohama Red Brick Warehouse
- On June 2, 2026, Breitling held the Chronomat Roadshow at Yokohama Red Brick Warehouse. The event featured history exhibitions, latest model hands-on experiences, and a talk session with guest Alan Shirahama.
- Source: PR Times
- Date: June 5, 2026
Direct answer
On June 2, 2026, Breitling held the Chronomat Roadshow at Yokohama Red Brick Warehouse. The event featured history exhibitions, latest model hands-on experiences, and a talk session with guest Alan Shirahama.
- Citation
- Breitling Holds 'Chronomat Roadshow' Event at Yokohama Red Brick Warehouse (June 5, 2026), PR Times
- Source
- PR Times
- Date
- June 5, 2026
On June 2, 2026, Breitling held the Chronomat Roadshow at Yokohama Red Brick Warehouse. The event featured history exhibitions, latest model hands-on experiences, and a talk session with guest Alan Shirahama.
📋 Article Processing Timeline
- 📰 Published: June 5, 2026 at 21:30
- 🔍 Collected: June 5, 2026 at 12:50
- 🤖 AI Analyzed: June 6, 2026 at 17:32 (28h 41m after Collected)
Breitling hosted the 'Chronomat Roadshow' at the historic Yokohama Red Brick Warehouse on June 2, 2026, inviting media and influencers. The event showcased the evolution of the iconic Chronomat collection, which originated in the 1980s for the Italian Air Force acrobatic team and evolved into an all-purpose sports watch. The venue displayed historical pieces from 1984 to the latest models, alongside hands-on touch-and-feel booths, motorcycle displays, and photo zones. Jérôme Schmutz, President of House of Brands Japan Co., Ltd., introduced Chronomat as an evolving icon. Special guest Alan Shirahama, leader of GENERATIONS and PKCZ® member, participated in a talk session about time and personal evolution. He described the Chronomat as a refined, sophisticated timepiece that elevates the wearer. The latest Chronomat models are now available at Breitling boutiques and authorized retailers nationwide.
FAQ
When and where was the "Chronomat Roadshow" held?
It was held on June 2, 2026, at the Yokohama Red Brick Warehouse.
Which company and brand organized this event?
It was organized by House of Brands Japan K.K. for the brand Breitling.
Who was the special guest that appeared at the event?
Alan Shirahama, the leader of GENERATIONS who is also active in PKCZ®, appeared as the special guest.
What was the main purpose of holding the "Chronomat Roadshow"?
The purpose was to comprehensively showcase the appeal of the brand's iconic "Chronomat" collection through historical exhibitions, touch-and-feel experiences, and immersive spaces.
Where can the latest Chronomat models be purchased?
They are being sold sequentially at Breitling boutiques and authorized retailers nationwide.