Immersive Visual Space 'Sanrio characters Exhibition Hotel Floria Tokyo' Featuring a Dream Hotel Designed by Sanrio Characters

Sony Creative Products Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Kimimichi Hirayama) has decided to hold the immersive experience exhibition event 'Sanrio characters Exhibition Hotel Floria Tokyo' in Japan for the first time, planned and co-hosted by d'strict (Gangnam-gu, Seoul), a creative production company providing innovative visual experiences on a global stage. The event will be held at the Tokyu Kabukicho Tower from Wednesday, July 15, 2026, to Monday, May 31, 2027. Advance ticket sales will begin on Friday, June 5, 2026.

https://eplus.jp/hotelfloria_tokyo *The ticket sales page is scheduled to be available from 10:00 AM on Friday, June 5.

© 2026 SANRIO CO., LTD. (APPROVAL NO. P180519-3)

A new world of Sanrio characters arriving from Korea, an experience only available here and now.

This exhibition offers a new 'hotel room tour' experience themed around a 'dream hotel' conceived by Sanrio characters. Like a real hotel, visitors check in and receive a room key, then enter a photogenic immersive space filled with d'strict's chic design and the 'kawaii' world of Sanrio characters. With a unique storyline and interactive features that allow visitors to create special moments alongside the characters, every moment becomes a memorable, heart-pounding experience.

Visual design and story space for the five senses

The hotel room tour begins from the exterior and is composed of 11 themed areas, including a pink-impression entrance lobby where Sanrio characters greet visitors, a sparkling garden, a ballroom full of light, and guest rooms decorated with the characters' favorite items. The dream-like guest rooms feature distinct character personalities, such as the My Melody Room, a pink fairy-tale world; the romantic Hello Kitty Room, inspired by roses and piano melodies; and the neon-retro, fantastical Kuromi Room with dancing flowers and butterflies. Content that was popular in Korea, such as a pink beach stretching to the horizon enveloped in a dreamlike landscape using real sand, will also appear in Japan.

Featured Characters: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Little Twin Stars, Pochacco, Hangyodon, Kerokerokeroppi

Popular products from Korea also arriving

Original merchandise will be released to commemorate the 'Sanrio characters Exhibition Hotel Floria Tokyo'. Event-exclusive goods that allow visitors to enjoy the world of Hotel Floria will also be available. The lineup includes special items only obtainable here, such as acrylic charms shaped like room keys, hotel sticker sets, and travel-themed miscellaneous goods.

Details will be released sequentially.

[Event Overview]

Exhibition Name: Sanrio characters Exhibition Hotel Floria Tokyo

Period: Wednesday, July 15, 2026 - Monday, May 31, 2027 *Open throughout the period

Venue: Tokyu Kabukicho Tower 4F (1-29-1 Kabukicho, Shinjuku-ku, Tokyo)

Hours: 10:00 AM - 8:00 PM (Last entry at 7:30 PM)

Admission (tax included):

[Weekdays] General/University students: 2,400 yen / Junior high/High school students: 1,600 yen / Children (4-12 years old/elementary school): 1,000 yen

[Saturday, Sunday, Holidays] General/University students: 2,600 yen / Junior high/High school students: 1,800 yen / Children (4-12 years old/elementary school): 1,200 yen

*Children 3 and under are free (must be accompanied by a guardian). *Preschool children must be accompanied by a junior high school student or older guardian.

Ticket Sales: https://eplus.jp/hotelfloria_tokyo

Official Website: https://floria-tokyo.jp/

Official X: @HotelFloria_JP

Official Instagram: @hotelfloria.tokyo

Organizers: Sony Creative Products Inc., d'strict

Planning: d'strict, Sanrio Entertainment Co., Ltd.

[About d'strict]

d'strict, a digital design and art company providing innovative visual experiences on a global stage, creates innovative spatial experiences through content development utilizing digital media technology. Since its establishment in 2004, based in Seoul, it has captivated audiences worldwide with numerous cutting-edge projects, including the world's first indoor 4D art park 'LIVE PARK' (2011), public media art projects such as 'WAVE' (2020), 'Waterfall-NYC' (2021), and 'Whale #2' (2021), and the globally expanding immersive art exhibition space 'Arte Museum' (2020~).

Furthermore, d'strict has won over 80 international design awards, including 37 iF Design Awards and 13 Red Dot Awards. It is also ranked 7th in the world in the 'World's Design & Architecture Studio' category of the iF Design Award official ranking.

Leveraging its outstanding content development capabilities and deep understanding of rapidly evolving digital media technology, d'strict is accelerating its global expansion. It currently operates a diverse range of services, including the immersive art exhibition space 'Arte Museum' in Korea, North America, China, and the MENA region; the media art content licensing platform 'LED.ART'; the experiential media art space for children 'Arte kids park'; and the touring exhibition series 'reSOUND'.

For more details, please visit the official website: https://www.dstrict.com/

[About Sony Creative Products Inc.]

Sony Creative Products Inc. operates a licensing business utilizing domestic and international intellectual property (IP), including characters.

Furthermore, by leveraging this expertise, it is promoting its Location-Based Entertainment (LBE) business, which provides the appeal of IP as an experience and maximizes its value.

At permanent museums, limited-time exhibitions, and diverse content venues such as 'CREATIVE MUSEUM TOKYO' and 'YURAKUCHO MUSEUM', the company handles everything from building business schemes to experience planning, marketing, product development, and facility operation.