The '2026 Smile Resort Travel Campaign (Second Round)'
Smile Resort Co., Ltd. (Headquarters: Yuzawa-machi, Niigata Prefecture; Representative Director: Akio Tanaka), a subsidiary of Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akio Tanaka), which operates hospitality businesses nationwide—including hotels, inns, glamping sites, ski resorts, golf courses, restaurants, and childcare facilities—announces the launch of the second round of its experiential giveaway campaign, the '2026 Smile Resort Travel Campaign,' from Tuesday, June 16, 2026, to Friday, July 31, 2026. The campaign will be held across seven highland resorts operated by Smile Resort: six in Niigata Prefecture and one in Nasu, Tochigi Prefecture.
This campaign, consisting of three rounds throughout the year, aims to promote the year-round appeal of Smile Resort. The second round, timed for the summer vacation season, features a wide range of prizes designed to let participants enjoy the unique natural beauty, outdoor activities, and hot springs of highland resorts. Participating facilities include 'Maiko Resort,' 'Yuzawa Nakazato Snow Resort,' 'Daigenta Canyon Campground,' 'Muika Onsen Hotel,' 'Cupid Valley,' 'ninox Oyama Campground,' and 'Nasu Country Club.' Prizes include a pair accommodation voucher (one night with two meals) at Maiko Highland Hotel, day-use hot spring admission to 'Iishi no Yu' at Maiko Highland Hotel, glamping stay vouchers, campground access passes, and activity experience tickets—offering luxurious and authentic highland resort experiences. Through this campaign, Smile Resort aims to deliver special, nature-filled experiences to an even wider audience.
[Name] 2026 Smile Resort Travel Campaign
[Period] Second Round: June 16, 2026 (Tue) – July 31, 2026 (Fri)
Third Round: August 1, 2026 (Sat) – October 31, 2026 (Sat)
[How to Enter] Follow Smile Resort's official Instagram account (@smileresort_japan)
※ Limited to followers (unfollowed accounts at the time of the draw will be disqualified)
※ One entry per person (you may enter once for the second round and once for the third round)
[Winners Announcement] Winners will be notified via prize delivery
※ Winners of accommodation vouchers will be contacted via Instagram DM
[Details URL] https://www.smile-resort.com/campaign/prize.php
[Official Website] https://www.smile-resort.com/
'2026 Smile Resort Travel Campaign'
Maiko Highland Hotel
Nasu Glamping
Muika Onsen Hotel
Forest Adventure Yuzawa Nakazato
Yuzawa Nakazato Snow Resort Family Short Course
Daigenta Canyon Campground
[Participating Facilities]
Maiko Resort / Yuzawa Nakazato Snow Resort / Daigenta Canyon Campground / Muika Onsen Hotel /
Cupid Valley / ninox Oyama Campground / Nasu Country Club
[Second Round Prize List]
Pair Accommodation Voucher at Maiko Highland Hotel (1 night with 2 meals)
Pair Glamping Stay Voucher (Dome Tent) at Nasu Glamping (1 night with 2 meals)
Pair Accommodation Voucher (Superior Room) at Muika Onsen Hotel (1 night with 2 meals)
Day-Use Hot Spring Admission Ticket to 'Iishi no Yu' at Maiko Highland Hotel
Invitation Voucher for Forest Adventure Yuzawa Nakazato
Invitation Voucher for Yuzawa Nakazato Snow Resort Family Short Course
Invitation Voucher for Daigenta Canyon Campground (site usage fee)
Invitation Voucher for Cupid Valley Campsite (free site usage fee)
Admission Ticket to 'Yukidaruma Onsen Kubikino' at Cupid Valley
Invitation Voucher for ninox Oyama Campground (site usage)
About Hospitality Operations Co., Ltd.
[Company Name] Hospitality Operations Co., Ltd.
[Headquarters] 2-5-16 Kanda Nishiki-cho, Chiyoda-ku, Tokyo 101-0054
[Representative Director] Akio Tanaka
[Founded] July 22, 2005
[Main Business Activities] Hotels, inns, glamping, ski resorts, golf courses, food and beverage, childcare facilities
[Official Website] https://www.hospitality-operations.co.jp/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン