BEB5 Okinawa Seragaki (BEB) by Hoshino Resorts will launch a collaboration with Runtrip Co., Ltd. (Head Office: Shibuya-ku, Tokyo, Representative Director: Eiichiro Omori), which operates an app to make daily running and walking enjoyable, starting July 8, 2026 (Wed).
Through this collaboration, "gelato" and "breakfast," popular items at the BEB5 Okinawa Seragaki cafe, will be available as rewards, redeemable with miles accumulated within the running app "Runtrip" and as benefits for PREMIUM members.
This initiative proposes a healthy new travel style, allowing guests to enjoy a luxurious reward time at the hotel after running along Okinawa's beautiful coastline and feeling the refreshing breeze.
Background
BEB5 Okinawa Seragaki offers a free-spirited and playful stay with the concept of "Yonna~ Chu Life." This collaboration was realized through shared values with "Runtrip," which aims to make running "more fun and more accessible."
The coastline in Onna Village, Seragaki, where the hotel is located, is designated as the Okinawa Coast Quasi-National Park, featuring beaches praised for their "domestic leading transparency" and "endless white sandy shores."
This rich natural environment is perfect for invigorating runs and walks. By offering special rewards unique to BEB5 Okinawa Seragaki to runners after their active pursuits, we aim to enhance the enjoyment and motivation of their travels.
About the Runtrip App
With the vision of "Towards a world where everyone can run more freely and enjoyably," Runtrip develops services that allow anyone to enjoy running through its SNS app for runners, "Runtrip," as well as real events and communities.
"Runtrip Miles" are automatically accumulated through daily runs, and can be exchanged for various rewards such as cafe tickets. The app is equipped with features to enhance running motivation and encourage continued exercise in a fun way.
URL: https://corp.runtrip.jp/service
Runtrip Reward Details
1. "Reward Gelato" Exchangeable with Runtrip Miles [For All App Users]
Gelato sold at the cafe
"Runtrip Miles" accumulated through daily runs using the Runtrip app can be exchanged for the highly popular special gelato sold at the BEB5 Okinawa Seragaki cafe. Choose from a wide variety of flavors, including Okinawan specialties like purple sweet potato, brown sugar, and island tofu.
Target: All Runtrip app users
Exchange Condition: 500 miles
Reward: Gelato Ticket
2. Luxurious Set of "Breakfast Ticket + Reward Gelato" [For PREMIUM Members]
Breakfast selectable from 4 types
For Runtrip PREMIUM and Runtrip PREMIUM Plus members, an even more luxurious reward is available.
A breakfast ticket at BEB5 Okinawa Seragaki and a gelato, perfect for after a meal or as a snack, are presented as a set. Breakfast options include paninis made with freshly sliced prosciutto, yogurt bowls packed with fruit, and more, with four choices to suit your mood for the day. Enjoy a hearty and delicious breakfast after a refreshing morning run.
Target: Runtrip PREMIUM and Runtrip PREMIUM Plus members
Exchange Condition: Runtrip PREMIUM and Runtrip PREMIUM Plus members who have run 30km or more each month
Reward: BEB5 Okinawa Seragaki Breakfast Ticket + Gelato Ticket
Learn more about Runtrip's new service, Runtrip PREMIUM Plus, here: https://runtrip.jp/premium_plus
Runtrip Co., Ltd.
With the vision of "Towards a world where everyone can run more freely and enjoyably," Runtrip develops services that allow anyone to enjoy running through its SNS app for runners, "Runtrip," as well as real events and communities. The company is also involved in developing healthcare promotion programs in collaboration with corporations and local governments.
Head Office Location: City Court Sakuragaoka 408, 23-17 Sakuragaoka-cho, Shibuya-ku, Tokyo
Representative: Eiichiro Omori, Representative Director
Established: May 15, 2015
URL: https://corp.runtrip.jp
BEB5 Okinawa Seragaki by Hoshino Resorts
A hotel located in Onna Village, one of Okinawa's premier beach resorts, offering "Yonna~" Okinawan stays. With the 24-hour accessible "TAMARIBA" and rooms equipped with kitchens and washer-dryers, guests can enjoy a relaxed and wonderful time.
*Yonna~: Okinawan dialect for "relaxed, leisurely"
Location: 1860-4 Seragaki, Onna-son, Kunigami-gun, Okinawa 904-0404
Phone: 050-3134-8098 (Hoshino Resorts Reservation Center)
Number of Rooms: 105
Check-in: 15:00
Check-out: Approximately 11:00
Rates: From 9,000 yen per night (per person, double occupancy, tax included, meals not included)
Access: Approximately 60 minutes by car from Naha Airport (approximately 10 minutes by car from Yaga IC on the Okinawa Expressway)
Approximately 70 minutes by airport transfer limousine bus (paid)
URL: https://hoshinoresorts.com/ja/hotels/beb5okinawaseragaki/
Official Instagram: @beb5okinawaseragaki #beb5okinawaseragaki #beb
What is BEB?
Concept: "More than an Izakaya, Less than a Trip. A hotel for everyone to relax loosely." More sophisticated than a casual get-together, and more casual than a trip. With playful rooms and lounges, and a 24-hour cafe. Bringing in your own food and drinks is encouraged, and breakfast and check-out can be later. We accommodate "outings" based on your mood for the day.
URL: https://hoshinoresorts.com/ja/brands/beb/
We are actively accepting collaborations with BEB! Contact: info@hoshinoresorts.com
FACT BOX
- Source: PR TIMES
- Category: コラボレーション
- Organizations: Runtrip