Campaign prize: "Surfjack Tote Bag" and Island Vintage Coffee drinks (image).

"Hoshino Resorts Surfjack Hawaii," a hotel with a mid-century Hawaiian concept, and "Island Vintage Coffee (Royal Hawaiian Center store)," a cafe loved by many in Hawaii and Japan, are holding their first joint Instagram campaign, "Island Vintage Surf & Stay for Two." This campaign, running for a limited two weeks from July 15, 2026, to July 29 (Japan time: July 16 to July 30, 2026), is designed for travelers seeking unique local experiences. The lucky winners will receive prizes to enhance their Hawaiian stay, including a 2-night, 3-day stay in a suite with a balcony at Surfjack Hawaii, and gift certificates for iconic local sweets and drinks from Island Vintage Coffee, totaling approximately $1,000 USD in value.

Background

Hawaii is beloved by many Japanese people, and among them, younger travelers are increasingly prioritizing unique and authentic experiences that connect them with local culture*. To support this growing desire for exploration among travelers, Hoshino Resorts Surfjack Hawaii and Island Vintage Coffee Royal Hawaiian Center store have collaborated to offer a plan that allows guests to experience friendly and warm Hawaiian hospitality and local flavors. We propose a journey with a story to enrich your stay in Waikiki.

* American Express Travel 2026 Global Travel Trends

Campaign Overview

Prize 1: A 2-night, 3-day mid-century modern stay in a suite with a balcony at Surfjack Hawaii.

The pool with "Wish You Were Here!" inscribed on it.

Surfjack Hawaii is located in the heart of Waikiki, with easy access to the beach and shopping areas within a 10-minute walk. With its iconic pool as the centerpiece, you can enjoy a nostalgic space as if staying in a North Shore surf cottage. The hotel also hosts unique events such as live music and dance parties, offering a base camp to enhance your Waikiki stay through natural and friendly interactions with the staff.

Prize 2: A Hawaiian culinary experience provided by Island Vintage Coffee.

Island Vintage Coffee's signature "Acai Bowl" and original drinks (image).

Since its founding in Honolulu, Hawaii, in 1996, the Royal Hawaiian Center store has been loved by travelers and locals alike for its Kona coffee and acai bowls. This campaign offers a $200 gift card valid for breakfast, lunch, or dinner to fully enjoy your Waikiki stay, along with signature menu items such as acai bowls and shave ice. From morning energy boosts to evening relaxation, winners can fully savor the tastes of Hawaii.

Campaign Period

July 16 - July 30, 2026 (Japan time)

How to Enter

Follow all three designated official Instagram accounts (@thesurfjack, @islandvintagecoffee, @islandvintageshaveice) and tag one friend in the comment section of the official campaign post. * You can enter multiple times by tagging a different friend for each entry.

Winner Announcement

Winners will be selected by lottery and notified via Instagram DM (Direct Message) on July 31, 2026 (Japan time).

Prize Details

・2-night, 3-day stay in a suite with a balcony at Surfjack Hawaii ・Gift card for Island Vintage Coffee Royal Hawaiian Center store ($200 USD) ・2 Signature Acai Bowls ・2 Classic Hawaiian Shave Ice ・2 limited edition merchandise items from Island Vintage Coffee ・Surfjack logo tote bag

Notes

・Gift cards and vouchers included in the prizes can only be used at the Island Vintage Coffee Royal Hawaiian Center store. They cannot be used at other stores, including those in Japan.

・Airfare is not included in the prizes.

Hoshino Resorts Surfjack Hawaii

A playful hotel with the concept of "A retro boutique hotel to fully enjoy Waikiki." Its symbols include a poolside area where locals gather and spaces to experience Hawaiian art. Located in the heart of Waikiki, it offers easy access to the beach and the latest nearby spots.

Location: 412 Lewers St, Honolulu, HI 96815, United States

Phone: 050-3134-8094 (Hoshino Resorts Reservation Center) Number of rooms: 112 Check-in: 15:00 / Check-out: 12:00

Access: Approximately 30 minutes by bus or car from Daniel K. Inouye International Airport (HNL).

URL: https://hoshinoresorts.com/ja/hotels/surfjack/

Instagram: @thesurfjack

Island Vintage Coffee / Shave Ice

Founded with the mission to provide the highest quality coffee and Hawaiian products with "Aloha spirit" and build deep connections with customers, "Island Vintage Coffee." Under Hawaii's diverse culture and history, we value collaboration with local artisans and producers, and continue to share the wonders of Hawaii with the world in a space where everyone is welcomed warmly like family and friends.

Location: 2301 Kalakaua Ave #C215, Honolulu, HI 96815

(Island Vintage Coffee Royal Hawaiian Center store)

Phone: +1 808-926-5662

Access: Along Kalakaua Avenue in the heart of Waikiki, within the Royal Hawaiian Center.

Approximately a 7-minute walk from Surfjack Hawaii.

URL: https://www.islandvintagecoffee.com/

Instagram: @islandvintagecoffee, @islandvintageshaveice

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン