KEEN Original Goods Featuring the Nature of Mt. Tanigawa and Oze Now Available!

Image of original "Washi Socks" (Mt. Tanigawa) being worn.

KEEN Japan LLC (Headquarters: Minato-ku, Tokyo; Representative: Hilda Chang) and Hoshino Resorts' Tanigawadake Joch and LUCY Oze Hatoma-chi are pleased to announce a collaboration project between the outdoor footwear brand "KEEN" and these two facilities. Based on "Washi Socks," made from yarn spun from natural Japanese paper, original socks have been jointly developed and will be sold, featuring motifs of the nature of Mt. Tanigawa and Oze respectively. Furthermore, Tanigawadake Joch will launch a KEEN footwear rental service starting July 5, 2026, and LUCY Oze Hatoma-chi will hold a collaboration event in September, offering content to fully enjoy KEEN amidst the nature of Mt. Tanigawa and Oze.

Background

This collaboration was realized through the shared vision of KEEN, which defines "everything without a ceiling" as the outdoors and proposes innovative hybrid footwear that reduces environmental impact, and the two facilities: Tanigawadake Joch, a "spot where you can experience the charm of the mountains year-round, not just for climbing," and LUCY Oze Hatoma-chi, "the hotel where the best Oze hikes begin." Through the sale of jointly developed original socks, footwear rental services, and collaboration events (*1), we aim to provide more people with the joy of deeply connecting with nature.

*1 Rental services will be conducted at Tanigawadake Joch, and collaboration events at LUCY Oze Hatoma-chi.

KEEN x Hoshino Resorts Collaboration Project

1. Joint Development of Original "Washi Socks" with Mt. Tanigawa and Oze Motifs

Image of 4 types of original "Washi Socks."

KEEN's "Washi Socks" are multifunctional socks made from yarn spun from Japanese paper, a sustainable material in Japan, suitable for everything from sandals to waterproof shoes. The use of natural Japanese paper makes them sweat-absorbent, quick-drying, antibacterial, deodorizing, and lightweight. The original Washi Socks feature colors inspired by the nature of Mt. Tanigawa and Oze, with the shape of Mt. Tanigawa and the LUCY brand logo embroidered on the ankle area. They are original goods that not only provide comfort when worn but also lift your spirits from your feet up as you explore nature. They are sold exclusively at Tanigawadake Joch and LUCY Oze Hatoma-chi.

[Tanigawadake Joch] Inspired by the color of the clear sky. [Tanigawadake Joch] Inspired by the European mountain atmosphere.

[LUCY Oze Hatoma-chi] Inspired by the color of Mizubasho (Asian skunk cabbage). [LUCY Oze Hatoma-chi] Inspired by the starry night sky.

<Original "Washi Socks" Overview>

Sales start period: Early July

Price: 2,860 yen (tax included)

Sizes: S/M (23-25 cm), M/L (25-27 cm)

Notes: Sold at Tanigawadake Joch (Gunma Prefecture, Minakami Town), Hatomachi Base Cafe & Shop (Gunma Prefecture, Katashina Village), and the KEEN online store.

2. Limited-Time Footwear Rental Service to Try Out in Nature <Tanigawadake Joch>

Image of wearing High-Trail footwear.

Starting July 5, 2026, KEEN footwear rental service will be available for a limited time at Tanigawadake Joch. Among KEEN footwear, the "High-Trail" model, suitable for trekking in outdoor fields, will be offered. This allows visitors to easily enjoy trekking and hiking on Mt. Tanigawa. It is also an opportunity for those interested in KEEN footwear to try them out in a real field before purchasing. The service will commence on July 5, coinciding with the opening of the mountain season on Mt. Tanigawa.

[Period] July 5, 2026 - November 4, 2026

[Fee] 1,000 yen/rental

[Reference] Special Targhee Display Appears at Tanigawadake Joch

Born in 2005 as KEEN's first hiking boot, "Targhee" has evolved over 20 years, consistently defining the "modern hiker." A special display of Targhee, supported by many users throughout its journey, will be available from July.

<KEEN> Targhee 20th Special Site "BUILT for BEYOND"

https://www.keenfootwear.jp/pages/built-for-beyond

3. Collaboration Event Held with the Theme "Deepening the Stay Experience in Harmony with Nature" <LUCY Oze Hatoma-chi>

Image of Oze hike. Image of "Collaboration Event Experiencing Nature." "World's Smallest KEEN Store," a vending machine limited to two units in Japan.

LUCY Oze Hatoma-chi held a collaboration event with KEEN on April 29-30, 2026. With the theme "Deepening the Stay Experience in Harmony with Nature," workshops were held at Hatoma-chi Pass, the gateway to Oze, for guests to create KEEN x LUCY collaboration bear bells and for day visitors to make collaboration original coasters, which were well-received. Following the event held in the spring, another event by KEEN and LUCY Oze Hatoma-chi is planned for September 11-12 this year. The vending machine "World's Smallest KEEN Store," where KEEN products can be purchased anytime and which appeared at Hatomachi Base, will continue to be installed until the end of October, so it can be used before the September event.

About KEEN

KEEN, an outdoor footwear brand from Portland, Oregon, USA, defines "everything without a ceiling" as the outdoors and proposes innovative hybrid footwear under the concept of <CONSCIOUSLY CREATED: A Way of Making That is Kind to the Earth and People>, promoting the reduction of environmental impact.

https://www.keenfootwear.jp/

Tanigawadake Joch by Hoshino Resorts

View of Mt. Tanigawa summit from the observation deck at an altitude of 1,500m.

"Joch" is German for "saddle." Located on the middle slope of Mt. Tanigawa, one of Japan's 100 Famous Mountains, it is a "360-degree Sky Park" where you can experience the new charm of the mountain beyond just climbing. Two hours from the Tokyo metropolitan area, a ropeway and lift will take you to a different world at an altitude of 1,500m. Here, you will find spectacular views that change with the seasons, famous mountain cuisine, and encounters to enjoy the mountain with activities that allow you to easily immerse yourself in nature.

Location: Yubuki-yama National Forest, Yu-kosō, Minakami-machi, Tone-gun, Gunma Prefecture, 379-1728

Phone: 0278-72-3575

Access: Approximately 40 minutes by bus from Jōmō-Kōgen Station on the JR Jōetsu Shinkansen / 20 minutes by car from Minakami I.C. on the Kan-Etsu Expressway.

Official Website: https://tanigawadake-joch.com/

Instagram: https://www.instagram.com/tanigawadake_joch/

LUCY Oze Hatoma-chi by Hoshino Resorts

Exterior view of LUCY Oze Hatoma-chi.

A mountain hotel located at "Hatoma-chi Pass," the gateway to Oze. With the concept of "The hotel where the best Oze hikes begin," guests can stay the night before their hike and prepare both mentally and physically for the next morning's hike through the facility's original activities and comfortable stay. On the day of the hike, unnecessary luggage can be stored at the facility, allowing guests to depart for an early morning Oze hike with a light load. Adjacent to the hotel is "Hatomachi Base Cafe & Shop," which can also be used for day trips for coffee breaks and souvenir shopping.

Location: 898-14 Nakahara-yama, Togura, Katashina-mura, Tone-gun, Gunma Prefecture

Phone: 050-3134-8099 (LUCY Reservation Center)

Number of rooms: 25

Rates: From 14,050 yen per night

(Per person when using a twin room for 2 people, including tax and service charge, with dinner)

Facilities: Public space, shower room, locker space, Food & Drink Station "Hatomachi Base Cafe & Shop by Hoshino Resorts" *Day-trip use available.

Access: 3 minutes walk from "Hatoma-chi Pass" bus stop (Kan-Etsu Kotsu local bus).

Operating days: April 22, 2026 - October 24, 2026

Official Website: https://hoshinoresorts.com/ja/hotels/lucyozehatomachi/

Instagram: https://www.instagram.com/lucy_ozehatomachi/

About LUCY

"LUCY" is a mountain hotel brand developed by Hoshino Resorts. With the concept of "A mountain hotel that moves your heart," it proposes a new form of travel to enjoy time captivated by nature.

URL: https://hoshinoresorts.com/ja/brands/lucy/

LUCY brand logo