Hoshino Resorts 'Kai' Launches 'Onsen Culture Iroha' Program Nationwide on June 1, 2026

Key facts

  • Hoshino Resorts 'Kai' Launches 'Onsen Culture Iroha' Program Nationwide on June 1, 2026
  • Hoshino Resorts' hot spring ryokan brand 'Kai' will launch 'Onsen Culture Iroha' on June 1, 2026. This year-round, free program offers hands-on activities to experience regional history and bathing culture at all facilities.
  • Source: PR Times
  • Date: June 5, 2026

Direct answer

Hoshino Resorts' hot spring ryokan brand 'Kai' will launch 'Onsen Culture Iroha' on June 1, 2026. This year-round, free program offers hands-on activities to experience regional history and bathing culture at all facilities.

Citation
Hoshino Resorts 'Kai' Launches 'Onsen Culture Iroha' Program Nationwide on June 1, 2026 (June 5, 2026), PR Times
Source
PR Times
Date
June 5, 2026
Hoshino Resorts' hot spring ryokan brand 'Kai' will launch 'Onsen Culture Iroha' on June 1, 2026. This year-round, free program offers hands-on activities to experience regional history and bathing culture at all facilities.
travelNQ 90/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: June 5, 2026 at 19:00
  • 🔍 Collected: June 5, 2026 at 10:23
  • 🤖 AI Analyzed: June 6, 2026 at 20:18 (33h 55m after Collected)
Hoshino Resorts' hot spring ryokan brand, 'Kai', launches 'Onsen Culture Iroha' on June 1, 2026, to promote Japan's hot spring culture ahead of its proposed 2030 UNESCO Intangible Cultural Heritage registration. Staff at each facility act as 'masters' to offer hands-on cultural activities. At 'Kai Poroto' in Hokkaido, guests learn about rare moor hot springs and taste silica-rich water. 'Kai Alps' in Nagano features local folklore paper plays and outdoor baths. 'Kai Beppu' in Oita provides custom hot spring mist-making at an on-site laboratory. The program is part of the brand's 15th anniversary project, '30 Ryokans, 30 Onsen Cultures'. Participation is generally free (some optional activities charge fees) and does not require reservations. Brand expansion continues in 2026 and 2027.

FAQ

When will the 'Onsen Culture Iroha' program start and how long will it run?

It will start on June 1, 2026, and will be offered year-round.

What are the fees and reservation requirements for the program?

Participation is free (with some paid activities), and no reservations are required (except for certain activities).

What specific experiences are offered in the 'Onsen Culture Iroha' program?

Examples include tasting silica water at Kai Poroto, watching a picture play about Kuzu Onsen folklore at Kai Alps, and making original hot spring mist at Kai Beppu.

When is the target year for registering 'Onsen Culture' as a UNESCO Intangible Cultural Heritage?

The activities are aiming for registration in the year 2030.

What are the upcoming opening and renewal plans for the 'Kai' brand?

In 2026, Kai Kusatsu, Kai Miyajima, and Kai Zao will open, and Kai Matsumoto will reopen after renewal. In 2027, Kai Ureshino is scheduled to open.

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