Popular Mom Influencer Collaboration Project! Productized After Approximately 2 Years of Development! "Hensuru Kurukuru Honana" - A New Rotating Storage Rack that Grows with Children from Baby & Kids Brand "HOPPL"

Noz Inc., which operates the baby and kids brand "HOPPL" under the concept of "adding design to parenting," will launch the "Hensuru Kurukuru Honana" (Changing Rotating Bookshelf), a rotating storage rack that supports children's growth, from the HOPPL Second Line "Changing" series on May 13, 2026 (Wednesday).

This product was born from a joint development with active mom influencer "Yuicoro (@yuicoro_gram)".

Focusing on challenges such as "storage," "tidying up," and "daily preparations" in child-rerearing households.

Based on the concept of "furniture that nurtures children's independence and promotes parent-child communication," it has been commercialized after approximately two years of development.

HOPPL Hensuru Kurukuru Honana

What is the "Hensuru Kurukuru Honana"?

The "Hensuru Kurukuru Honana" is a house-shaped rotating storage rack that combines a storage shelf, whiteboard, and bag hook into one. It is an item that smooths out daily "preparations" and naturally fosters parent-child communication.

Collaboration project with active mom influencer "Yuicoro"

@yuicoro_graｍ

HOPPL×@yuicoro_graｍ

Active mom influencer "Yuicoro"

110,000 Instagram followers

She shares information useful for parenting and daily life from a realistic perspective, mainly on Instagram. She carefully captures her daily life with her three children and introduces useful items and ideas based on her real experiences, gaining support from parents facing the challenges of childcare.

1. Multi-functional design integrating bookshelf, school bag storage, and whiteboard functions

In addition to storage functions that can organize picture books, toys, and nursery school goods all in one unit,

it features a large whiteboard on one side and a mini-board suitable for memos and confirmations on the other side.

It supports family information sharing and the establishment of daily preparation habits.

Also for picture book storage and school bag rack

Large whiteboard on one side, mini-board on the other

Pen tray & removable pen holder on top panel

2. Space-saving design with 360-degree rotating structure

It provides ample storage in a compact space, allowing for organized storage of picture books, toys, and nursery school goods.

Equipped with a magazine rack and hooks, it supports the "habit of tidying up by oneself."

Size that is easy for both adults and children to use

3. Design that blends into interiors

With its house-shaped form and two color options, "Milky White" and "Moka Greige," it achieves a design that easily harmonizes with any space.

It is designed to be used for a long time even after the child grows up.

Left: Moka Greige Right: Milky White

Included Accessories

1. 41 types of magnets included Learning while playing with the included alphabet and number magnets! Calculation symbols are also included, making it perfect for math studies and playing with commercially available magnet toys.

2. 4 marker pens (blue/red/yellow/black) This convenient set can be used for preparation lists, schedule management, message memos, etc., and can be color-coded for different uses.

41 types of English/number magnets & 4 marker pens included

About Advance Reservations

Period: April 8, 2026 (Wednesday) 10:00 AM ~ *Ends as soon as reservation quota is reached

Sales site: Official online shop

Target product: Hensuru Kurukuru Honana

Advance reservations will begin on the official online shop on April 8, 2026 (Wednesday) at 10:00 AM, limited to a certain number of units.

As a reservation bonus, "Oshitaku Magnets (2 types)" that support children's daily routines will be presented.

Oshitaku Magnets: To Do & Things to Bring

This magnet series visualizes daily "to-dos" and "things to bring,"

fostering children's "ability to do things themselves."

With a simple mechanism where flipping a completed task reveals a "Done!" circle,

you can see "what needs to be done" and "what has been completed" at a glance.

It reduces parental nagging and alleviates the morning rush.

Accumulating small successes cultivates preparedness and self-management skills that lead to the future.

The "Oshitaku Magnets (2 types)" are also scheduled to be released on May 13, 2026 (Wednesday).

Product Overview

Product name: Hensuru Kurukuru Honana

Colors: Milky White / Moka Greige

Price: 23,650 yen (tax included)

Reservation start date: April 8, 2026 (Wednesday) 10:00 AM ~ *Ends as soon as reservation quota is reached

Product release date: May 13, 2026 (Wednesday) Click here for product details>>

Milky White / Moka Greige

About Second Line

HOPPL has always been committed to quality that is loved for a long time and designs that preserve memories.

But we wanted to deliver that feeling to even more people.

This is how the new product line, "Second Line," was born.

While valuing HOPPL's unique characteristics, we incorporated new materials and manufacturing ideas, achieving a more accessible price than ever before.

Nevertheless, our commitment to "long-lasting use" and "growing with memories" remains unchanged.

"It's cute, but a little out of reach..."

We hope that even those who felt that way will choose HOPPL.

This is a new form of HOPPL, born from that wish.

HOPPL Second Line

HOPPL Product Details

・Brand site

・EC site

・Official Instagram

・Official LINE

Company Profile

Company name: Noz Inc.

Location: 2-10 Kanai-cho, Takarazuka City, Hyogo Prefecture 665-0824

Corporate site here

Our company will continue to promote product development that meets the real needs of child-rearing generations and contributes to improving the quality of life.