The hybrid bookstore 'honto,' jointly operated by Dai Nippon Printing (DNP), Maruzen Junkudo, Bunkyodo, and 2Dfacto, will reach its 14th anniversary in May 2026. To commemorate this milestone, a special site titled 'Super honto Thanksgiving!' will open on April 15, 2026. Running until May 31, the campaign includes various events such as the 'honto Point Split,' the 'Super honto Fortune Lottery' with prizes up to 100,000 points, and the 'honto 14th Anniversary Super Sale' offering special prices on select titles. Launched in May 2012, honto now connects e-books, online stores, and approximately 180 physical bookstores, serving over 9 million members as of May 2025.

FACT BOX

  • Source: PR TIMES
  • Category: campaign