Celebrating 60 Years of Ultraman! Immersive Experience Event 'Ultraman Story Dive Exhibition' Launches at Yokohama Landmark Tower from July 27

Mitsubishi Jisho Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Executive Officer and President: Atsushi Nakajima), Pia Corporation (Headquarters: Shibuya-ku, Tokyo; President and CEO: Hiroshi Yanae), and Tohakusha Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Kazuki Ogiso), with the cooperation of Tsuburaya Productions Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masayuki Nagatake), will host the limited-time 'Immersive Experience Event: Ultraman Story Dive Exhibition' from Monday, July 27, 2026, to Sunday, August 16, at Landmark Hall, 5th Floor, Landmark Plaza, inside the Yokohama Landmark Tower.

The 'Immersive Experience Event: Ultraman Story Dive Exhibition' is an interactive storytelling experience where visitors physically walk through a world crafted with video, sound, and live theater, becoming the protagonist and altering the story and its ending through their own choices. At this event, each visitor is the central character. The ending changes based on decisions made during the journey, weaving a unique story for each individual. Can you summon Ultraman and save the Earth?

Event Overview

Name: Immersive Experience Event: Ultraman Story Dive Exhibition

Period: July 27 (Mon) – August 16 (Sun)

Admission Hours: 11:00–19:00 (Last Entry at 18:20) *Opening at 13:00 on the first day only

Venue: Landmark Hall, 5th Floor, Landmark Plaza

Organizers: Mitsubishi Jisho Co., Ltd. / Pia Corporation / Tohakusha Inc.

Cooperation: Tsuburaya Productions Co., Ltd.

Immersive Experience Event: Ultraman Story Dive Exhibition

### Synopsis

You are visiting an exhibition in Yokohama’s Minato Mirai, celebrating the Ultraman series. While touring the displays, a sudden anomaly pulls you into a devastated world ravaged by kaiju disasters. The key to saving this world lies in the 'light of the heart' each visitor possesses. Can you and your companions summon Ultraman and protect Earth from the approaching threat?

### Experience Highlights

- Immerse Yourself in a Story Fueled by Light, Sound, and Theater

Visitors will progress through the story as protagonists, guided by cast members throughout the venue.

Powerful visuals projected on screens, iconic sound effects beloved by fans, and various in-story actions will draw you deep into the world of Ultraman.

Enjoy a new form of storytelling that blends viewing and participation.

- Ultramen Across Generations Unite!

From the original 'Ultraman' to Showa, Heisei, and the new generation of Reiwa-era heroes, legendary Ultra heroes will appear in video footage. 'Ultraman Tiga,' from the new series 'Ultraman Tiga' set to premiere on July 4 (Sat), will also join the event.

Featured Heroes: Ultraman, Ultraseven, Ultraman Tiga, Ultraman Mebius, Ultraman Zero, Ultraman Z, Ultraman Blazar, Ultraman Tiga

*Featured heroes are subject to change. *Heroes appear via video only.

- Four Endings Shaped by Your Choices

The story branches into four different endings based on choices made during the journey.

What color will your heart shine? Can you summon Ultraman?

Additionally, exclusive original stickers will be given out at each ending. Challenge yourself to complete all routes!

*Image is for illustration purposes only.

Ultraman Story Dive Exhibition Original Goods

Exclusive merchandise created for this event will be available for purchase on-site. A wide range of items, including T-shirts, enamel pins, foil-embossed clear color paper, and more—featuring the event’s visuals and world—will be available as souvenirs.

### Sample Items for Sale

- Original T-shirt: ¥6,600 (tax included) - Enamel Pin: ¥550 (tax included) - Foil-Embossed Clear Color Paper: ¥2,750 (tax included) - Plus many other event-exclusive goods

*Image is for illustration purposes only.

*Product details, prices, and specifications are subject to change without notice.

*Quantities are limited. Sold out items cannot be restocked.

Ultraman Story Dive Exhibition Details

### Event Overview

Event Name: Immersive Experience Event: Ultraman Story Dive Exhibition

Organizers: Mitsubishi Jisho Co., Ltd., Pia Corporation, Tohakusha Inc.

Dates: July 27 (Mon), 2026 – August 16 (Sun), 2026

Venue: Landmark Hall (2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa Prefecture, Landmark Plaza, 5th Floor)

Admission Hours: 11:00–19:00 (Last Entry at 18:20) *Opening at 13:00 on July 27 (Mon)

Admission Fee (tax included): Adults (Junior High and above): ¥2,300 advance / ¥2,500 at door

Children (4 years old – Elementary School): ¥1,300 advance / ¥1,500 at door

*Entry time slot must be selected at time of purchase.

*Children under 3 are free (one per adult), but children under 18 must be accompanied by an adult (18 years or older).

Event Website: https://event.tohakusha.com/ultraman_sde

Ticket Purchase Site: https://w.pia.jp/t/ultraman-storydive/

Official X (formerly Twitter): https://x.com/tohakusha_event (Account: @tohakusha_event)

### Press and Filming Inquiries

Press coverage and filming are welcome throughout the event period. Due to the short duration, early inquiries are encouraged.

For press requests, please contact the details below.

### Copyright Notice

Ⓒ Tsuburaya Productions

### Inquiries

Landmark Plaza / MARK IS Minatomirai Public Relations Office: y-landmark-is@ozma.co.jp