KPMG Consulting Launches Software Defined Vehicle (SDV) Transformation Support Advisory Services
KPMG Consulting has launched Software Defined Vehicle (SDV) Transformation Promotion Advisory Services to support automotive-related companies in formulating business strategies amidst the significant structural changes in the mobility industry driven by software. This addresses the industry's shift where vehicle value is moving from hardware to software.
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- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
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KPMG Consulting Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Directors: Jo Seki, Atsushi Taguchi, Masahiko Chino; hereinafter, KPMG Consulting) has commenced offering Software Defined Vehicle (hereinafter, SDV) Transformation Promotion Advisory Services to support automotive-related companies in formulating business strategies and growth guidelines in an environment where the mobility industry's structure is undergoing significant changes driven by software.
In the automotive industry, the core value of vehicles is shifting from hardware to software, and the sources of competitiveness and revenue structures are undergoing major changes. In Japan, with progress being made through joint public-private initiatives, business models that continuously provide value through software are becoming fully established. Consequently, the traditional value creation structure centered on conventional automobile manufacturers (OEMs) and major suppliers is being forced to reassess, and companies are required to clearly define their position and direction for growth.
KPMG Consulting, through its Mobility Ecosystem Strategy team, which consists of consultants specializing in the mobility sector, consistently supports relevant companies throughout the automotive industry's value chain—including OEMs, major suppliers, IT companies, financial institutions, and general trading companies—in the SDV domain to formulate strategies for maintaining or newly establishing their competitive advantages.
[What is SDV?]
SDV is generally represented as the "smartphone-ization of automobiles," encompassing updates to autonomous driving (AD), advanced driver-assistance systems (ADAS), and in-vehicle infotainment (IVI) functions. It may also include the realization of vehicle OS, domain architecture, and zone architecture. KPMG Consulting defines SDV as a scope that considers the continuous updating of software value and the organizational structure and mechanisms that allow software to be continuously developed and operated throughout the vehicle's lifecycle.
[Content of This Service]
Market / Customer / Competitor / Policy Research and Analysis
We conduct research and analysis on the automotive industry market (domestic/international) and customers (passenger cars / commercial vehicles / construction and agricultural machinery / new mobility), competitor trends, and regulations/standards for realizing SDV transformation, which are changing due to SDV.
Business Strategy Formulation
We support the formulation of long-term business visions centered on SDV, exploration of business opportunities, planning of business initiatives, and formulation of business strategies for becoming a Tier 0.5 supplier.
Organizational Strategy Formulation
We support the analysis of capabilities required for SDV adaptation and transformation into an SDV-compliant organization.
SDV-Related Service Planning and Development Support
We promote SDV transformation, such as new SDV service development and specification formulation, in both OutCar development and InCar development departments.
Risk Scenario Planning
We create scenarios and response plans considering cybersecurity, geopolitical risks (e.g., connected car regulations), and policy risks for Battery Electric Vehicles (BEV) / Fuel Cell Electric Vehicles (FCEV).
Skill Transfer
After carrying out and supporting the implementation of the formulated plan, we support the establishment of an self-sustaining system.
Business Construction Support
We support the formulation of sales and proposal activity plans and the execution and accompaniment of actual activities.
[For service details, click here]
https://kpmg.com/jp/ja/services/advisory/management-consulting/strategic-planning/sdv-advisory.html
About KPMG Consulting
KPMG Consulting is a comprehensive consulting firm that supports corporate transformation by combining industry insights across five domains: Strategy, Business Transformation, Technology/Digital, Risk Consulting, and Business Innovation. Consultants with rich experience and skills collaborate among the 10 professional firms forming KPMG Japan, leveraging KPMG's global network to provide ongoing support for achieving increased corporate value.
Keywords:
In the automotive industry, the core value of vehicles is shifting from hardware to software, and the sources of competitiveness and revenue structures are undergoing major changes. In Japan, with progress being made through joint public-private initiatives, business models that continuously provide value through software are becoming fully established. Consequently, the traditional value creation structure centered on conventional automobile manufacturers (OEMs) and major suppliers is being forced to reassess, and companies are required to clearly define their position and direction for growth.
KPMG Consulting, through its Mobility Ecosystem Strategy team, which consists of consultants specializing in the mobility sector, consistently supports relevant companies throughout the automotive industry's value chain—including OEMs, major suppliers, IT companies, financial institutions, and general trading companies—in the SDV domain to formulate strategies for maintaining or newly establishing their competitive advantages.
[What is SDV?]
SDV is generally represented as the "smartphone-ization of automobiles," encompassing updates to autonomous driving (AD), advanced driver-assistance systems (ADAS), and in-vehicle infotainment (IVI) functions. It may also include the realization of vehicle OS, domain architecture, and zone architecture. KPMG Consulting defines SDV as a scope that considers the continuous updating of software value and the organizational structure and mechanisms that allow software to be continuously developed and operated throughout the vehicle's lifecycle.
[Content of This Service]
Market / Customer / Competitor / Policy Research and Analysis
We conduct research and analysis on the automotive industry market (domestic/international) and customers (passenger cars / commercial vehicles / construction and agricultural machinery / new mobility), competitor trends, and regulations/standards for realizing SDV transformation, which are changing due to SDV.
Business Strategy Formulation
We support the formulation of long-term business visions centered on SDV, exploration of business opportunities, planning of business initiatives, and formulation of business strategies for becoming a Tier 0.5 supplier.
Organizational Strategy Formulation
We support the analysis of capabilities required for SDV adaptation and transformation into an SDV-compliant organization.
SDV-Related Service Planning and Development Support
We promote SDV transformation, such as new SDV service development and specification formulation, in both OutCar development and InCar development departments.
Risk Scenario Planning
We create scenarios and response plans considering cybersecurity, geopolitical risks (e.g., connected car regulations), and policy risks for Battery Electric Vehicles (BEV) / Fuel Cell Electric Vehicles (FCEV).
Skill Transfer
After carrying out and supporting the implementation of the formulated plan, we support the establishment of an self-sustaining system.
Business Construction Support
We support the formulation of sales and proposal activity plans and the execution and accompaniment of actual activities.
[For service details, click here]
https://kpmg.com/jp/ja/services/advisory/management-consulting/strategic-planning/sdv-advisory.html
About KPMG Consulting
KPMG Consulting is a comprehensive consulting firm that supports corporate transformation by combining industry insights across five domains: Strategy, Business Transformation, Technology/Digital, Risk Consulting, and Business Innovation. Consultants with rich experience and skills collaborate among the 10 professional firms forming KPMG Japan, leveraging KPMG's global network to provide ongoing support for achieving increased corporate value.
Keywords: