Collaboration with popular SNS character 'Npochamu': 'Npochamu Yogurt' to be released at convenience stores and mass retailers nationwide starting Monday, March 30, 2026
Hokkaido Dairy Co., Ltd. is launching 'Npochamu Yogurt,' a collaboration product featuring the popular character 'Npochamu' created by 'Kawaisouni!,' on March 30, 2026. The product features a unique, smooth texture and exclusive, Renaissance-style packaging illustrations.
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Hokkaido Dairy Co., Ltd. (Headquarters: Hakodate, Hokkaido; President and Representative Director: Hidehisa Tajima) will release 'Npochamu Yogurt' (167 yen including tax), a collaboration product with 'Npochamu,' a popular work by the creator 'Kawaisouni!,' at convenience stores and mass retailers nationwide starting Monday, March 30, 2026.
About 'Kawaisouni!'
A creator popular for their unique, surreal worldview, known for works such as 'Opanchu Usagi' and 'Npochamu.' They are active primarily on social media and have garnered support from a wide range of demographics.
About 'Npochamu'
'Npochamu' is a popular character created by 'Kawaisouni!' characterized by a white, mochi-like appearance and the backstory of being a 'yogurt fairy.' The character is highly popular, especially among young people, for depicting the daily life of the prone-to-failure 'Npochamu' and their best friend 'Kimimaro,' who is always there to help.
Product Features
● Yogurt from the yogurt fairy 'Npochamu'!
This is a sweetened plain yogurt that incorporates the worldview of the yogurt fairy 'Npochamu' directly into the package design!
It is made luxuriously with raw milk from Hokkaido and our own dairy products, resulting in a delicious yogurt you will want to eat every day.
● Exclusive illustrations by 'Kawaisouni!'!
For this product, 'Kawaisouni!' has created brand-new, original 'Npochamu' illustrations!!
The package design fuses a luxurious Renaissance-style aesthetic with the cuteness of 'Npochamu'! Please enjoy this special, product-exclusive 'Npochamu'!!!
● Addictive, smooth texture!
While it can be enjoyed as is, stirring it with a spoon changes the texture to a smooth, creamy consistency. It is a yogurt where you can enjoy the little extra step before eating.
● Product Name: Npochamu Yogurt
● Content: 85g
● Suggested Retail Price: 155 yen (excluding tax) / 167 yen (including tax)
● Release Date: Monday, March 30, 2026~
● *Release dates and sales periods may vary depending on the retailer.
● Retailers: Convenience stores and mass retailers nationwide
● Inquiries regarding the product: Hokkaido Dairy Co., Ltd. TEL: 0120-005638 (Reception hours: 9:00–17:00, excluding Saturdays, Sundays, and holidays)
About Hokkaido Dairy Co., Ltd.
Headquartered in Hakodate, a city said to be the birthplace of modern dairy farming in Hokkaido, we deliver dairy products such as milk and yogurt, primarily made from Hokkaido raw milk, to people across the country. We value our commitment to ingredients and the unique manufacturing methods we have cultivated over many years, aiming to contribute to our customers' rich dietary lives through 'deliciousness' and 'health.'
・Company Name: Hokkaido Dairy Co., Ltd.
・Representative: Hidehisa Tajima, President and Representative Director
・Headquarters Location
Hakodate Headquarters: 3-6-6 Showa, Hakodate, Hokkaido 041-0812
Tokyo Headquarters: Sumitomo Fudosan Onarimon Ekimae Bldg. 10F, 6-17-21 Shinbashi, Minato-ku, Tokyo 105-0004
・Established:
1949: Founded as Tajima Sangyo Co., Ltd.
1953: Renamed to Hokkaido Dairy Co., Ltd.
・Capital: 75 million yen
・Business Description:
Manufacturing and sales of market milk and dairy products (butter, powdered milk, condensed milk, yogurt, desserts, cheese)
All businesses incidental to the above
・Number of Employees: 347 (as of the end of March 2023)
・Fiscal Year-End: Once a year in March
・Website: https://www.hokunyu.jp
About 'Kawaisouni!'
A creator popular for their unique, surreal worldview, known for works such as 'Opanchu Usagi' and 'Npochamu.' They are active primarily on social media and have garnered support from a wide range of demographics.
About 'Npochamu'
'Npochamu' is a popular character created by 'Kawaisouni!' characterized by a white, mochi-like appearance and the backstory of being a 'yogurt fairy.' The character is highly popular, especially among young people, for depicting the daily life of the prone-to-failure 'Npochamu' and their best friend 'Kimimaro,' who is always there to help.
Product Features
● Yogurt from the yogurt fairy 'Npochamu'!
This is a sweetened plain yogurt that incorporates the worldview of the yogurt fairy 'Npochamu' directly into the package design!
It is made luxuriously with raw milk from Hokkaido and our own dairy products, resulting in a delicious yogurt you will want to eat every day.
● Exclusive illustrations by 'Kawaisouni!'!
For this product, 'Kawaisouni!' has created brand-new, original 'Npochamu' illustrations!!
The package design fuses a luxurious Renaissance-style aesthetic with the cuteness of 'Npochamu'! Please enjoy this special, product-exclusive 'Npochamu'!!!
● Addictive, smooth texture!
While it can be enjoyed as is, stirring it with a spoon changes the texture to a smooth, creamy consistency. It is a yogurt where you can enjoy the little extra step before eating.
● Product Name: Npochamu Yogurt
● Content: 85g
● Suggested Retail Price: 155 yen (excluding tax) / 167 yen (including tax)
● Release Date: Monday, March 30, 2026~
● *Release dates and sales periods may vary depending on the retailer.
● Retailers: Convenience stores and mass retailers nationwide
● Inquiries regarding the product: Hokkaido Dairy Co., Ltd. TEL: 0120-005638 (Reception hours: 9:00–17:00, excluding Saturdays, Sundays, and holidays)
About Hokkaido Dairy Co., Ltd.
Headquartered in Hakodate, a city said to be the birthplace of modern dairy farming in Hokkaido, we deliver dairy products such as milk and yogurt, primarily made from Hokkaido raw milk, to people across the country. We value our commitment to ingredients and the unique manufacturing methods we have cultivated over many years, aiming to contribute to our customers' rich dietary lives through 'deliciousness' and 'health.'
・Company Name: Hokkaido Dairy Co., Ltd.
・Representative: Hidehisa Tajima, President and Representative Director
・Headquarters Location
Hakodate Headquarters: 3-6-6 Showa, Hakodate, Hokkaido 041-0812
Tokyo Headquarters: Sumitomo Fudosan Onarimon Ekimae Bldg. 10F, 6-17-21 Shinbashi, Minato-ku, Tokyo 105-0004
・Established:
1949: Founded as Tajima Sangyo Co., Ltd.
1953: Renamed to Hokkaido Dairy Co., Ltd.
・Capital: 75 million yen
・Business Description:
Manufacturing and sales of market milk and dairy products (butter, powdered milk, condensed milk, yogurt, desserts, cheese)
All businesses incidental to the above
・Number of Employees: 347 (as of the end of March 2023)
・Fiscal Year-End: Once a year in March
・Website: https://www.hokunyu.jp