Hokka Hokka Tei Celebrates 50th Anniversary! Announces New Vision 'Cook !dea'

Hokka Hokka Tei, operated by Hokka Hokka Tei Sohonbu Co., Ltd., celebrates its 50th anniversary on June 6, 2026, since opening its first store in Soka City, Saitama Prefecture, in 1976. To commemorate this milestone, the company is running the '50!dea' project, which will deliver 50 initiatives throughout the year.

The company announced its new vision, 'Cook !dea,' alongside a commemorative video, the launch of birthday coupons via the official 'Hokka App,' and the start of the 'Doz-ritai! Napo-ritai!' collaboration campaign with the popular game commentary group 'Dozle Corp.'

## 50th Anniversary Project: '50!dea'
With this milestone, the company aims to move beyond being just a 'local bento shop' to becoming a 'shop that cooks !deas,' delivering surprises and excitement along with delicious meals.

## Hokka App Birthday Coupon
The official 'Hokka App' will now provide birthday coupons to celebrate its members. Registered members who have set their date of birth by the end of the month preceding their birthday are eligible, with coupons delivered around the 5th of their birthday month.

## Hokka Hokka Tei x Dozle Corp Collaboration Campaign
Starting June 6, 2026, a collaboration campaign with 'Dozle Corp' begins. Activities include the sale of the first commemorative 50th-anniversary bento, the 'Chicken Katsu Napolitan Bento' (590 yen, tax included), original sticker giveaways, and a lottery for exclusive collaboration goods.