Hobo Nichi Techo 2026 'Moomin' Series Wins 'Moomin Product of the Year 2025'!

Hobo Nichi Techo, planned and sold by Hobo Nikkan Itoi Shimbun Co., Ltd., produces planners and stationery in collaboration with various brands, companies, and artists every year. We are pleased to announce that the 'Moomin' collaboration products from 'Hobo Nichi Techo 2026', released on September 1, 2025, have won the 'Moomin Product of the Year 2025'.

© Moomin Characters™

'Hobo Nichi Techo 2026 x Moomin' Product List

Regarding the 'Moomin Product of the Year 2025' Award

'Moomin Product of the Year', organized by Rights and Brands, Inc., which manages Moomin's license in Japan, selects products and promotions released during the target year (January-December 2025 in this case) based on criteria such as creativity, quality, and market impact. The 'Hobo Nichi Techo 2026' 'Moomin' series, which received the award, was highly praised for its meticulous product creation that imbues a sense of narrative in every detail, from the planner itself to the covers and stationery, while cherishing the Moomin worldview. Furthermore, the promotional activities that expressed the rich world of Moomin generated significant buzz, creating opportunities for a wide range of people, not just Moomin fans, both domestically and internationally to engage with the products, leading to this award.

Comment from Project Lead, Hoshino

I grew up reading Moomin novels from a young age. I reread the hardcover collection my family gathered many times, according to the season and my mood. The adventures and discoveries in everyday life, growth, change, and the various emotions each character holds – joy, surprise, fear, anger, loneliness, longing... Everything the Moomin stories taught me felt perfectly suited for 'Hobo Nichi Techo', which is used for self-reflection.

This collaboration was a dream opportunity, and I worked on it with colleagues who, like me, love Moomin, feeling happy throughout the process. Receiving such an honorable award is incredibly gratifying and a great honor.

Currently, 'Hobo Nichi Techo' is expanding overseas, with more than half of its sales coming from international markets. I am also very happy that Moomin's planners and stationery have become products that bring joy not only to people in Japan but also to many people around the world.

(Makiko Hoshino, Leader of Hobo Nichi Techo Team and Head of Planning & Design, Hobo Nikkan Itoi Shimbun Co., Ltd.)

About Hobo Nichi Techo

Hobo Nichi Techo 2026 was released on September 1, 2025, with over 350 new items in its planner and stationery lineup. Sales have surpassed 1 million units.

'Hobo Nichi Techo' was born in 2001 and is a long-selling product celebrating its 25th year with the 2026 edition. With the concept of 'LIFE's BOOK', it has been loved worldwide, not just in Japan, as a planner that users can freely adapt to their own lives and styles.

Key features include the basic 'one page per day' layout, the thin, light, and durable 'Tomo River' paper specifically for planners, and the binding that allows it to open flat at 180 degrees. The wide variety of designs, born from annual collaborations with various artists and brands, is also a major reason for its popularity.

Hobo Nikkan Itoi Shimbun Co., Ltd.

Hobo Nikkan Itoi Shimbun is a company that creates 'places' where people gather and plans, edits, produces, and sells content that offers 'good times'. While delivering various readings on the website 'Hobonichi' (formerly 'Hobo Nichi Itoi Shimbun'), launched in June 1998, we have planned and sold various products such as 'Hobo Nichi Techo' and 'Hobo Nichi Earth Ball' for the customers who gather there. In addition, we develop various 'places' and content, including the shopping-focused event 'Seikatsu no Tanoshimi Ten' (Festival of Living), the video service 'Hobonichi Gakko' (Hobonichi School), and the pet SNS app 'Dokonoko'.

● Corporate Site
https://www.hobonichi.co.jp/

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