“Because there are children carrying heavy loads right in front of us now, we create.” —Conpacks’ Dream of Becoming a “Place to Return To” Across Generations

Our company endorses April Dream, a project by PR TIMES that aims to make April 1st a day for companies to announce their dreams. This press release represents the dream of "Hanamaruya Co., Ltd."

◾️ Background of the Dream

Seven years ago, when I went to buy a school backpack for my eldest daughter's entry into junior high school, I thought, "There were tons of backpacks lined up in the store, but not a single one seemed truly easy for a junior high school student to use." In the end, I compromised on the design and bought one. However, after school started for a while, the moment I casually picked up my daughter's backpack, I involuntarily gasped. It was so heavy, like a block of iron. When measured, it averaged over 10kg, and on heavy days, it reached 15kg. To endure that weight, my daughter's back was hunched forward. "This cannot be good for a child's growing body." As a father of four, I couldn't help but think about what could be done. I know there are voices saying, "Heavier loads build stamina." Some burden may indeed promote growth. But for a child in their growth period to carry a load that makes even an adult exclaim "heavy" every day—I felt that it went beyond the scope of "endurance" or "patience."

■ Why We Are Creating Now

Sometimes people say, "Luggage will become lighter as tablets become more common," or "Just a few more years of patience." Indeed, in five years, the problem of heavy school backpacks itself might disappear. Nevertheless—right now, there are children in front of us carrying that weight. No matter how the world changes, if there are children who will be commuting to school during those five years, we want to seriously create a tool to solve this problem now. Conpacks does not want to be a critic who complains to society. We simply want to be a creator who directly addresses the pain right in front of us. This resolve is our starting point.

■ "Backpacks that Connect People and Feelings" ── The Vision Embodied in Our Logo

Conpacks' symbol mark is a turtle. Like a turtle, said to live for ten thousand years, we want our products to be used with affection for a long time. From parent to child, and to the next generation—we wish to be a cross-generational partner. Our logotype also hides our aspirations. C stands for Connect and Continue. P stands for Parent. K stands for Kids. Even if it's not the same backpack, the feelings continue. That is the essence entrusted to the name "Conpacks."

■ ShoEir ── The Backpack that Embodies Our Resolve

We aim to make this load reduction technology the standard for all school bags. Instead of adding special equipment, the everyday backpack itself cares for the body. By creating such a natural environment, we will create a future where students can enjoy school life more freely and actively, unburdened by heavy luggage.

As a result, we hope to support the precious bodies of children during their growth period and increase the number of people who can thrive healthily throughout their lives.

■ Conpacks' Dream ── To Become a "Place to Return To"

The dream Conpacks envisions is to become a brand whose name naturally comes up in family conversations. When a child says, "I need a new backpack soon," the parent replies, "Should we get another Conpacks?" Grandparents watch the child carrying that backpack, their eyes narrowing with fondness, saying, "That's a nice one." Conpacks wants to be a part of such everyday scenes. We don't say, "Please buy our products." We simply want to be a presence that people remember, thinking, "Oh, there was Conpacks," when choosing a backpack for someone. That is our greatest wish. Someday, if we can become a "place to return to" for everyone—that is Conpacks' dream.

■ Company Profile

Company Name: Hanamaruya Co., Ltd.

Representative: Yoshihiro Matsushita

Location: Office Parea Nagasaki II, Building A, Room 1, 3-7-20 Kyodomari, Nagasaki City, Nagasaki Prefecture

URL: https://conpacks.co.jp/

Instagram: https://www.instagram.com/conpacks_backpacks/

"April Dream" is a project by PR TIMES where companies announce dreams they hope to achieve on April 1st. We are seriously committed to realizing this dream.

Keywords: April Dream