Hitachi Announces 10th Anniversary of Lumada: Evolving into AI-Driven 'Lumada 3.0'

Hitachi, Ltd. announced that its 'Lumada' brand, the core of the Hitachi Group's growth strategy, has reached its 10th anniversary. To commemorate this occasion, a special website and a commemorative logo have been released.

The name 'Lumada' is derived from 'illuminate' and 'data,' reflecting the goal of shining a light on customer data to extract new insights and contribute to solving management challenges and driving business growth. Launched in 2016, Lumada serves as the engine for Hitachi's Social Innovation Business, connecting Hitachi's strengths across IT, OT (Operational Technology), and products through data and digital technology.

Moving forward, Hitachi will accelerate the deployment of 'HMAX by Hitachi,' a next-generation solution suite that combines physical and digital data with Hitachi's domain knowledge to achieve social infrastructure innovation through AI.

Evolution of Lumada

1. Lumada 1.0 (2016–): Motivated by a major business crisis, Hitachi transformed into a social innovation company. Lumada was established as a framework to bridge IT and OT, creating a foundation for analyzing on-site data and sharing expertise across the group.

2. Lumada 2.0 (2021–): Strengthened design thinking and agile development through the acquisition of US-based GlobalLogic. This enhanced Hitachi's global capability to deeply understand customer needs and propose innovative solutions.

3. Lumada 3.0 (2025–): Lumada is now evolving into a new stage driven by AI. It enables humans and AI/systems to 'cooperate' to enhance safety and efficiency. Even in mission-critical infrastructure fields, Hitachi strengthens AI with its domain knowledge to create value in both physical and digital worlds.

The 10th-anniversary special site introduces specific achievements, co-creation examples, and messages from experts including Lumada Innovation Evangelist Madoka Sawa. A commemorative logo, designed with pictograms representing the accumulated solutions and technologies, was also released.