Hitachi Announces 10th Anniversary of Lumada: Evolving into AI-Driven 'Lumada 3.0'
Hitachi, Ltd. announced the 10th anniversary of its flagship digital brand 'Lumada.' Marking this milestone with a special website and logo, Hitachi plans to accelerate social infrastructure innovation through 'Lumada 3.0,' leveraging AI and its new 'HMAX' solution suite.
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- 📰 Published: May 22, 2026 at 20:00
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Hitachi, Ltd. announced that its 'Lumada' brand, the core of the Hitachi Group's growth strategy, has reached its 10th anniversary. To commemorate this occasion, a special website and a commemorative logo have been released.
The name 'Lumada' is derived from 'illuminate' and 'data,' reflecting the goal of shining a light on customer data to extract new insights and contribute to solving management challenges and driving business growth. Launched in 2016, Lumada serves as the engine for Hitachi's Social Innovation Business, connecting Hitachi's strengths across IT, OT (Operational Technology), and products through data and digital technology.
Moving forward, Hitachi will accelerate the deployment of 'HMAX by Hitachi,' a next-generation solution suite that combines physical and digital data with Hitachi's domain knowledge to achieve social infrastructure innovation through AI.
■ Evolution of Lumada
1. Lumada 1.0 (2016–): Motivated by a major business crisis, Hitachi transformed into a social innovation company. Lumada was established as a framework to bridge IT and OT, creating a foundation for analyzing on-site data and sharing expertise across the group.
2. Lumada 2.0 (2021–): Strengthened design thinking and agile development through the acquisition of US-based GlobalLogic. This enhanced Hitachi's global capability to deeply understand customer needs and propose innovative solutions.
3. Lumada 3.0 (2025–): Lumada is now evolving into a new stage driven by AI. It enables humans and AI/systems to 'cooperate' to enhance safety and efficiency. Even in mission-critical infrastructure fields, Hitachi strengthens AI with its domain knowledge to create value in both physical and digital worlds.
The 10th-anniversary special site introduces specific achievements, co-creation examples, and messages from experts including Lumada Innovation Evangelist Madoka Sawa. A commemorative logo, designed with pictograms representing the accumulated solutions and technologies, was also released.
The name 'Lumada' is derived from 'illuminate' and 'data,' reflecting the goal of shining a light on customer data to extract new insights and contribute to solving management challenges and driving business growth. Launched in 2016, Lumada serves as the engine for Hitachi's Social Innovation Business, connecting Hitachi's strengths across IT, OT (Operational Technology), and products through data and digital technology.
Moving forward, Hitachi will accelerate the deployment of 'HMAX by Hitachi,' a next-generation solution suite that combines physical and digital data with Hitachi's domain knowledge to achieve social infrastructure innovation through AI.
■ Evolution of Lumada
1. Lumada 1.0 (2016–): Motivated by a major business crisis, Hitachi transformed into a social innovation company. Lumada was established as a framework to bridge IT and OT, creating a foundation for analyzing on-site data and sharing expertise across the group.
2. Lumada 2.0 (2021–): Strengthened design thinking and agile development through the acquisition of US-based GlobalLogic. This enhanced Hitachi's global capability to deeply understand customer needs and propose innovative solutions.
3. Lumada 3.0 (2025–): Lumada is now evolving into a new stage driven by AI. It enables humans and AI/systems to 'cooperate' to enhance safety and efficiency. Even in mission-critical infrastructure fields, Hitachi strengthens AI with its domain knowledge to create value in both physical and digital worlds.
The 10th-anniversary special site introduces specific achievements, co-creation examples, and messages from experts including Lumada Innovation Evangelist Madoka Sawa. A commemorative logo, designed with pictograms representing the accumulated solutions and technologies, was also released.
FAQ
Lumadaという名称の由来は何ですか？
「illuminate（照らす・輝かせる）」と「data（データ）」を組み合わせた造語です。顧客のデータに光をあてて新たな知見を引き出し、経営課題の解決や成長に貢献するという想いが込められています。
Lumada 3.0の主な特徴は何ですか？
AIを活用して現場データを高精度に分析し、人とAI・システムが“協調”しながら安全性や効率性を高めるサービスを提供することです。特にミッションクリティカルな社会インフラ分野での価値創出に注力しています。
HMAX by Hitachiとはどのようなものですか？
フィジカルとデジタルのデータに日立の深い専門知識（ドメインナレッジ）を掛け合わせ、AIによって社会インフラの革新を実現する次世代ソリューション群です。
Lumadaの進化におけるGlobalLogicの役割は何ですか？
2021年の参画により、デザイン思考とアジャイル開発の強みが加わりました。これにより、顧客のニーズを深く理解し、新しい価値を提案・具現化するケイパビリティがグローバルで強化されました。
10周年を記念してどのようなコンテンツが公開されましたか？
Lumadaの歩みや協創事例を紹介する特設ウェブサイトと、これまでのソリューションやテクノロジーの積み重ねをピクトグラムで表現した記念ロゴが公開されました。