HIS and Busan Tourism Organization Sign Agreement to Expand Busan Tourism
HIS and the Busan Tourism Organization have signed a partnership agreement to attract more Japanese tourists to Busan. The agreement, spanning until May 2028, includes joint marketing, product development, and a private New Year's Eve cruise on the Haeundae River.
📋 Article Processing Timeline
- 📰 Published: May 23, 2026 at 02:15
- 🔍 Collected: May 22, 2026 at 18:01
- 🤖 AI Analyzed: May 22, 2026 at 18:02 (0 min after Collected)
HIS Co., Ltd. and the Busan Tourism Organization have signed a business agreement today to expand tourism to Busan for Japanese visitors.
According to the latest tourism statistics released by Busan City in May 2026, the number of foreign tourists from January to March exceeded 1.02 million, the fastest pace to cross the 1 million mark since records began in 2014. With annual figures also topping 3 million for the first time in 2025, Busan is establishing itself as a popular travel destination. In response to this demand, HIS and the Busan Tourism Organization have formed a long-term partnership.
The agreement aims to promote an increase in Japanese tourists by leveraging tourism content and fostering collaboration in the industry. The agreement is effective from May 22, 2026, through May 21, 2028.
Areas of cooperation include joint marketing, the creation of a travel industry platform, the joint solicitation of Special Interest Tours (SIT), the development and promotion of tourism products, and collaboration on familiarization tours.
Additionally, as an original special project, HIS will exclusively charter the 'Haeundae River Cruise' on New Year's Eve, December 31, 2026. This service offers a private experience distinct from standard mixed-passenger vessels, featuring warm beverages and commemorative gifts, delivering a unique experience characteristic of HIS.
According to the latest tourism statistics released by Busan City in May 2026, the number of foreign tourists from January to March exceeded 1.02 million, the fastest pace to cross the 1 million mark since records began in 2014. With annual figures also topping 3 million for the first time in 2025, Busan is establishing itself as a popular travel destination. In response to this demand, HIS and the Busan Tourism Organization have formed a long-term partnership.
The agreement aims to promote an increase in Japanese tourists by leveraging tourism content and fostering collaboration in the industry. The agreement is effective from May 22, 2026, through May 21, 2028.
Areas of cooperation include joint marketing, the creation of a travel industry platform, the joint solicitation of Special Interest Tours (SIT), the development and promotion of tourism products, and collaboration on familiarization tours.
Additionally, as an original special project, HIS will exclusively charter the 'Haeundae River Cruise' on New Year's Eve, December 31, 2026. This service offers a private experience distinct from standard mixed-passenger vessels, featuring warm beverages and commemorative gifts, delivering a unique experience characteristic of HIS.
FAQ
HISと釜山観光公社の業務協約の目的は何ですか？
双方の観光コンテンツおよび産業分野で協力を深め、釜山への日本人観光客の拡大と、持続可能な観光交流および協力事業を実施するための長期的メカニズムを構築することです。
業務協約の期間はいつまでですか？
2026年5月22日から2028年5月21日までの2年間です。
HISが企画する釜山での特別企画とはどのようなものですか？
2026年12月31日の大晦日に、現地で人気の『海雲台リバークルーズ』をHISが貸し切り運航する特別体験企画です。
釜山の観光需要はどのような状況ですか？
2026年1月〜3月の外国人観光客数は102万人を超え、2014年の集計開始以来、歴代最速のペースで100万人を突破しています。年間でも2025年に初めて300万人を超えるなど急成長しています。
今回の提携でどのような協力が行われますか？
共同マーケティング、観光情報資源の共有、旅行業界の協業プラットフォーム構築、SIT（Special Interest Tour）の共同誘致、商品の共同企画・広報・販売、ファムツアー協力などが行われます。