What is the significance of the Haeundae River cruise in the HIS and Busan Tourism Organization agreement by May 2028?

The Haeundae River cruise is a private New Year's Eve event included in the joint tourism initiatives under the agreement.

Which organizations signed a tourism partnership agreement effective until May 2028?

HIS and the Busan Tourism Organization signed the tourism partnership agreement effective until May 2028.

How does the HIS collaboration with Busan Tourism Organization aim to attract Japanese tourists by 2028?

The collaboration includes joint marketing and product development to attract more Japanese tourists to Busan by 2028.

Until what date will the partnership between HIS and Busan Tourism Organization remain active?

The partnership between HIS and Busan Tourism Organization will remain active until May 2028.

HIS and Busan Tourism Organization Sign Agreement to Expand Busan Tourism

Q: What specific event will HIS and Busan Tourism Organization co-host on New Year's Eve before May 2028?

They will co-host a private New Year's Eve cruise on the Haeundae River before May 2028.

Published May 23, 2026 2:15 AM ・ Updated Jun 14, 2026 3:08 PM ・ 3 min read ・ Source: PR TIMES

HIS and the Busan Tourism Organization have signed a partnership agreement to attract more Japanese tourists to Busan. The agreement, spanning until May 2028, includes joint marketing, product development, and a private New Year's Eve cruise on the Haeundae River.

HIS Co., Ltd. and the Busan Tourism Organization have signed a business agreement today to expand tourism to Busan for Japanese visitors.

According to the latest tourism statistics released by Busan City in May 2026, the number of foreign tourists from January to March exceeded 1.02 million, the fastest pace to cross the 1 million mark since records began in 2014. With annual figures also topping 3 million for the first time in 2025, Busan is establishing itself as a popular travel destination. In response to this demand, HIS and the Busan Tourism Organization have formed a long-term partnership.

The agreement aims to promote an increase in Japanese tourists by leveraging tourism content and fostering collaboration in the industry. The agreement is effective from May 22, 2026, through May 21, 2028.

Areas of cooperation include joint marketing, the creation of a travel industry platform, the joint solicitation of Special Interest Tours (SIT), the development and promotion of tourism products, and collaboration on familiarization tours.

Additionally, as an original special project, HIS will exclusively charter the 'Haeundae River Cruise' on New Year's Eve, December 31, 2026. This service offers a private experience distinct from standard mixed-passenger vessels, featuring warm beverages and commemorative gifts, delivering a unique experience characteristic of HIS.

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Source: PR TIMES
Category: Partnership

HIS and Busan Tourism Organization Sign Agreement to Expand Busan Tourism

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