Organic Towel Brand "Hippopotamus" Launches New "Hippo Charm"

From the popular "Small Soft Toy" series, featuring the brand's icon, the hippopotamus plush toy, a new item that can be used as a keychain, the "Hippo Charm," has been born. It uses Hippopotamus's unique soft fabric, a blend of organic cotton and bamboo rayon (recycled bamboo fiber). It's small and easy to carry, perfectly sized to be enjoyed as a bag charm or attached to keys. The color lineup includes 11 colors based on Hippopotamus's standard colors, expanding the ways to enjoy by choosing a favorite or collecting different colors. Baby Collection Gift - 1 Loop Towel / 1 Chief Towel / 1 Bib / 1 Small Soft Toy. The popular Baby Collection Gift set, which includes the "Small Soft Toy," can be changed to include the "Hippo Charm" for an additional ¥1,320 (tax included). You can choose the "Small Soft Toy" as a baby's first companion, or the "Hippo Charm" as an accent for a mother's baby bag, thinking of the person you are gifting to. ORANGE, BLUE, WHITE, CASSIS, PISTACHIO, NAVY, GOLD, ROSE, CARIBBEAN BLUE, BRITISH SHORTHAIR, MATADOR. All colors come with a ring charm. Product Name: Organic Cotton & Bamboo Hippo Charm Price: ¥4,400 (tax included) Colors: 11 total Size: Total length 14cm / String length: 8.5cm Material: Fabric/63% Organic Cotton × 37% Recycled Bamboo Fiber, String/100% Cotton, Charm/Zinc Alloy, Filling/100% Polyester. 【About HIPPOPOTAMUS】 HIPPOPOTAMUS was born in 2007 as an organic towel brand focused on unique coloring and high-quality, comfortable materials. Being Made in Japan has allowed for the realization of high-quality, uncompromising manufacturing through close dialogue with creators. With the addition of bedding and baby items, it continues to createこだわりの products as a lifestyle brand that brings color and comfort to everyday life. The logo design of a hippo with a wide-open mouth expresses the founder's desire to create long-loved products, designed with the hippo he loved since childhood. This affection is also embedded in the brand name. HIPPOPOTAMUS towels achieve meticulous quality through an integrated production process from weaving, dyeing, to sewing. The unique colors, inspired by nature, art, and history, create a distinct worldview among towel brands. These products, which grow more cherished with use and gently blend into one's life, are all things that enrich the heart. 【Sales Start】 May 25, 2026 (Monday) 【Sales Locations】 ・Hippopotamus Online Shop ・Hippopotamus Shirokane Store ・Isetan Shinjuku Main Building 5F (Hippopotamus In Shop) 【Company Profile】 Company Name: HPS Co., Ltd. Address: 5F Dai-4 Taihei Bldg, 1-21-5 Hongo, Bunkyo-ku, Tokyo 113-0033 TEL: 03-3817-0855 WEB: http://hippopotamus.co.jp Instagram: https://www.instagram.com/hippopotamus_japan/?hl=ja Facebook: https://www.facebook.com/organic.hippopotamus