[Results Released] HIKE Coordinates Tray Ads at 39 Universities Nationwide for Nakanishi Mfg.'s 'Kyushoku Master!'

HIKE Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Masataka Mikami; hereinafter 'HIKE') has coordinated everything from planning to placement for university cafeteria tray advertisements at 39 schools nationwide as part of the promotion for 'Kyushoku Master!', a simulation game for smartphones developed by Nakanishi Mfg. Co., Ltd. (hereinafter 'Nakanishi Mfg.').

About the game 'Kyushoku Master!' The stage is another world, but the experience is the serious work of building a school lunch center. In 'Kyushoku Master!', players can learn about the behind-the-scenes aspects of a school lunch center, including the roles of kitchen equipment and layout design based on hygiene management. - Compatible OS: iOS / Android - Genre: Isekai School Lunch Management Simulation - Price: Completely free to play - Copyright: © NAKANISHI MFG. CO., LTD.

Directly reaching the target at real 'food scenes' Nakanishi Mfg., which boasts a high market share in school lunch kitchen equipment, created 'Kyushoku Master!' utilizing its expertise. The game features a unique setting where players manage an 'Isekai (another world) school lunch center'.

HIKE proposed and implemented tray advertisements in university cafeterias, a place deeply rooted in the daily lives of students, to expand awareness of the game and build branding for Nakanishi Mfg. among the younger generation.

Key points emphasized this time: 1. Selection of placement locations with high affinity: Developed ads in places where meals are actually eaten (cafeterias) to match the theme of 'school lunch and meals'. 2. Design that leaves an impression of the game's world: Proposed a design composition that makes it easy for users to imagine the game's world through tray ads that are constantly in view during meals. 3. Funnel to download: Included a 2D code (QR code) in the advertisement to provide an easy path for interested users to download the game.

Advertising Campaign Overview - Period: April 1 (Tue) – April 30 (Wed), 2026 - Medium: Cafeteria tray ads at 39 universities nationwide - Point: Highlighting Nakanishi Mfg. as a 'real-world kitchen equipment manufacturer' while showcasing the gap of an Isekai lunch management game. The 2D code promotes on-the-spot downloads.

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