Sunflowers Surpass Yellow Roses as Top Father's Day Gift for 2026 Amid Rising Budgets; Hibiya Kadan Announces 88-Yen Campaign for Kids

Hibiya Kadan Co., Ltd. has analyzed the latest purchasing trends for Father's Day flower gifts, based on approximately 200,000 annual e-commerce sales data. The analysis revealed that for this year's Father's Day sales season, sunflowers are overwhelmingly popular, surpassing the conventionally favored yellow rose. It also clarified that the gift budget for fathers has risen to 102% compared to the previous year. Furthermore, from Saturday, June 20 to Sunday, June 21, HIBIYA KADAN and Hibiya-Kadan Style stores nationwide (with some exceptions) will hold a special campaign offering the top-ranked sunflower to elementary school children and younger for just 88 yen (a pun on 'papa' in Japanese).

Analysis Period: June 2025 - June 2026 Data Source: Annual order data from the Hibiya Kadan online shopping site.

**Popular Flower & Plant Rankings:** 1. **Sunflowers:** With a flower meaning of 'admiration,' their cheerful and vibrant appearance is popular for gifts to fathers. 2. **Houseplants (e.g., Galamal, Table Palm):** A long-lasting gift that can be enjoyed as room decor, particularly popular among men. 3. **Fruit Trees (e.g., Blueberry):** The appeal lies in the joy of growing and harvesting the fruit at home.

While yellow roses are the traditional image for Father's Day, sunflowers have claimed the top spot in our data, indicating a trend toward practicality and interior design appeal.

**Popular Gift Style Rankings:** 1. **Ready-to-Display Bouquets:** Valued for convenience, as they require no vase. (Product: 'My Father' Bouquet, 5,500 JPY) 2. **Arrangements:** A classic choice, prized for high design quality that brightens a space. (Product: 'Thanks Father' Arrangement, 6,050 JPY) 3. **Sets with Sweets:** A luxurious gift that pairs flowers with a tasty treat. (Product: Toraya 'Monaka' sweets & Galamal plant set, 5,720 JPY)

Styles that are easy for busy fathers to enjoy, along with an added sense of specialness, are gaining popularity.

**Gift Budgets:** Despite rising living costs, the data shows a willingness to invest in Father's Day gifts. This year's average budget is 5,283 JPY, a 102% increase from last year, and marks the fourth consecutive year the average has exceeded 5,000 JPY.

**Analysis:** A key feature this year is the 'premiumization' of gifts, with a clear trend of higher-priced items selling out first. The popularity of sunflowers and ready-to-display bouquets suggests a thoughtful and practical desire to easily bring cheer into fathers' daily lives.

**Father's Day 88-Yen Campaign:** The 88-yen price (a pun on 'papa') is designed to give children a chance to express gratitude with their own allowance. The company has maintained this price for over 15 years. It provides a memorable experience for children to choose a flower and purchase it themselves.

**Campaign Overview:** - **Dates:** Saturday, June 20 & Sunday, June 21, 2026 - **Locations:** HIBIYA KADAN and Hibiya-Kadan Style stores nationwide (some exclusions apply) - **Eligibility:** Elementary school children and younger - **Details:** Sunflowers available for a special price of 88 JPY (tax incl.). Limit one per child, while supplies last.

In this era of rising prices, express your greatest thanks. Please visit your local Hibiya Kadan this weekend to choose a vibrant sunflower and a wonderful gift for your father.