[Event Report] Hibiya Kadan, a Ministry of the Environment Certified 'Eco-First Enterprise,' Holds Sustainability Seminar for the Floral Industry

Hibiya Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiroaki Miyajima) held a seminar for media professionals on Wednesday, May 20, 2026, ahead of 'Environment Day' on June 5 and the 'Environment Month' in June. Under the theme of 'Sustainability in the Floral Industry,' the company’s Sustainability Promotion Office discussed environmental challenges facing the entire floral industry. They also presented specific initiatives and future outlooks focused on three pillars: 'Carbon Neutrality (decarbonization),' 'Circular Economy (resource circulation),' and 'Nature Positive (biodiversity).'

The floral industry relies deeply on natural capital, and environmental impacts occur throughout the supply chain, from production to distribution and sales. The company views these environmental efforts not merely as CSR, but as essential themes linked to business sustainability. They will continue to lead industry-wide efforts through proactive awareness campaigns.

■ Background of the Seminar
The floral industry is inherently dependent on natural capital such as land, water, climate, and ecosystems. Simultaneously, it emits CO2 during production and distribution and generates waste through petroleum-derived water-absorbing sponges and packaging materials. While the industry has been facing these challenges, the company felt there were few opportunities to convey the reality to those outside the sector.

Hibiya Kadan is committed to visualizing and reducing not only Scope 1 and 2 emissions but also Scope 3 emissions across the entire supply chain. Additionally, by participating in the Japan Flower Promotion Association and through a comprehensive agreement with MPS Japan, the company is collaborating with producers and other firms nationwide to establish environmentally friendly production/distribution methods and environmental indicators.

Following its certification as the floral industry's first 'Eco-First Enterprise' by the Ministry of the Environment in January 2026—and its commitment to 'Eco-First Pledges' such as achieving net zero by 2050 and an 80% domestic market share for flowers—the company hosted this exclusive media seminar to share the current status of its activities.

■ Part 1: Floral Supply Chain and Environmental Challenges
- Challenges in Decarbonizing Greenhouse Cultivation: Reliance on fossil fuels is a major issue.
- Reducing Environmental Impact of Materials: Comprehensive reviews including design, logistics, and sales methods are necessary.
- Climate Change Impacts: Warming and weather disasters affect the entire supply chain.
- Addressing Flower Loss: Accurate understanding and improvement of the situation at each stage are crucial.

■ Part 2: Three Pillars of Initiative
- Carbon Neutrality: The company aims to reduce CO2 emissions by 50% by 2035 and reach net zero by 2050.