Visualizing the 'Indescribable Ideals' of Brides and Grooms: Hibiya Kadan to Launch Sales of Wedding Flower Diagnostic Tool 'Favori' in June
Hibiya Kadan will begin selling its wedding flower diagnostic tool 'Favori' on June 1, 2026, leveraging its experience with 25,000 weddings annually. This SaaS tool allows couples to visualize their preferences via smartphone swipes, helping florists improve service quality and operational efficiency.
📋 Article Processing Timeline
- 📰 Published: June 1, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 1, 2026 at 18:44 (7h 17m after Collected)
Hibiya Kadan Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Hiroaki Miyajima) will begin selling 'Favori,' a wedding flower diagnostic tool designed to promote digital transformation in wedding services and maximize customer experience, on June 1, 2026. As a SaaS-based B2B solution that condenses the expertise of 'HIBIYA KADAN WEDDING,' which handles approximately 25,000 weddings annually, it aims to enhance the quality of wedding consultations and support operational efficiency.
In conjunction with this launch, the company will exhibit at the '26th Bridal Industry Fair' held at Tokyo Big Sight on June 9th (Tue) and 10th (Wed). At the venue, the actual functions and usage methods of 'Favori' will be demonstrated, and consultations for implementation will begin in earnest.
In recent years, the wedding market has seen a diversification of preferences among brides and grooms, with an increasing focus on floral arrangements. However, accurately capturing 'ideal images' within limited meeting times often relied on the skills and experience of individual florists. To solve this, Hibiya Kadan has systematized its long-cultivated counseling techniques. Having achieved significant results primarily in affiliated facilities, the company is now opening the tool to the general market to support the improvement of service quality and proposal capabilities across the industry.
Many couples face concerns during wedding preparations, such as 'not knowing what kind of flowers are good' or 'anxiety about conveying their image.' 'Favori' is a diagnostic tool that allows users to find coordinates that match their preferences by intuitively swiping images displayed on a smartphone or tablet as 'Like' or 'Not for me.' By sharing the diagnostic results with the florist in charge, the couple's ideals are visualized from the start of the meeting.
By introducing this tool, it is possible to prevent the personalization of service quality and raise the proposal capabilities of the entire organization. Based on high-precision diagnostic results derived from Hibiya Kadan's know-how, it realizes further improvements in the closing rate and customer satisfaction of the entire venue. Furthermore, because hearing time can be significantly reduced through prior preference analysis, the 'time performance' of customer service is greatly improved, allowing resources to be allocated to high-value-added proposals tailored to each customer.
In conjunction with this launch, the company will exhibit at the '26th Bridal Industry Fair' held at Tokyo Big Sight on June 9th (Tue) and 10th (Wed). At the venue, the actual functions and usage methods of 'Favori' will be demonstrated, and consultations for implementation will begin in earnest.
In recent years, the wedding market has seen a diversification of preferences among brides and grooms, with an increasing focus on floral arrangements. However, accurately capturing 'ideal images' within limited meeting times often relied on the skills and experience of individual florists. To solve this, Hibiya Kadan has systematized its long-cultivated counseling techniques. Having achieved significant results primarily in affiliated facilities, the company is now opening the tool to the general market to support the improvement of service quality and proposal capabilities across the industry.
Many couples face concerns during wedding preparations, such as 'not knowing what kind of flowers are good' or 'anxiety about conveying their image.' 'Favori' is a diagnostic tool that allows users to find coordinates that match their preferences by intuitively swiping images displayed on a smartphone or tablet as 'Like' or 'Not for me.' By sharing the diagnostic results with the florist in charge, the couple's ideals are visualized from the start of the meeting.
By introducing this tool, it is possible to prevent the personalization of service quality and raise the proposal capabilities of the entire organization. Based on high-precision diagnostic results derived from Hibiya Kadan's know-how, it realizes further improvements in the closing rate and customer satisfaction of the entire venue. Furthermore, because hearing time can be significantly reduced through prior preference analysis, the 'time performance' of customer service is greatly improved, allowing resources to be allocated to high-value-added proposals tailored to each customer.
FAQ
Is 'Favori' available for international wedding venues?
The current announcement focuses on the Japanese market. Please contact Hibiya Kadan directly for international inquiries.