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PR TIMES: https://prtimes.jp/main/html/rd/p/000000669.000026530.html

Liyon-chan x Heso Production Collaboration Begins! New Liyon-chan Merchandise to Debut Sequentially from Late April

Published Apr 27, 2026 8:00 PM ・ Updated Jun 2, 2026 1:02 PM ・ 4 min read ・ Source: PR TIMES

Heso Production, a branding and product planning firm, has developed a new line of merchandise for MBS's popular mascot 'Liyon-chan,' set for release starting late April 2026 at Kansai stations and online.

Heso Production Co., Ltd. (Headquarters: Fukushima-ku, Osaka; CEO: Minoru Inamoto), which specializes in the planning, production, and sales of original products and total corporate branding, has undertaken the planning and development for Liyon-chan (Mainichi Broadcasting System, Inc.), with new products scheduled for sequential release starting in late April 2026.

Product Overview Release Date: Starting sequentially from late April 2026. Sales Locations: Inside Kansai train stations, souvenir stores, variety shops, and the MBS official EC site 'MBS MARKET' (https://market.mbs.jp/), etc. *Availability and quantity may vary by store. Publisher: Heso Production Co., Ltd. License Notation: ©MBS / P3 Peace

Product Lineup (incl. tax): - Acrylic Keychain: ¥880 - Reflector Ball Chain: ¥605 - Weatherproof Sticker: ¥385 - Hair Clip: ¥1,100 - Pochi Bag (Set of 5): ¥440 - Clear File: ¥385 - Secret Slide Can (with Ramune candy): ¥1,100 - Multi-purpose Pouch: ¥1,100 - DECO Chocolate A/B: ¥1,080 each

*Product images are for illustrative purposes. Actual specifications and designs may differ. Many more new 'Liyon-chan' goods are currently under development, so please look forward to future releases!

About Liyon-chan The mascot character of MBS Mainichi Broadcasting. Key charms are its stout body and tail in the shape of the number '4'. Since its debut in 2003, it has gained popularity across a wide range of ages and has held the No.1 spot for 'Recognition, Favorability, and Fun' for 21 consecutive years! (Source: TBS Consumer Data Library, Kinki District Local Survey).

Company Profile Name: Heso Production Co., Ltd. Headquarters: Heso Holdings Bldg., 1-4-3 Ebie, Fukushima-ku, Osaka Representative: CEO Minoru Inamoto Capital: 10,000,000 yen Business Activities: Planning, production, and sales of original products; total corporate and organizational branding. URL: https://www.heso-pro.com/

*Information in this release is current as of the announcement date and is subject to change without notice.

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Source: PR TIMES
Category: New Product

Liyon-chan x Heso Production Collaboration Begins! New Liyon-chan Merchandise to Debut Sequentially from Late April

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