HERALBONY Inc.（總公司：岩手縣盛岡市，代表取締役 Co-CEO：松田 崇彌、松田 文登，以下稱「HERALBONY」）謹此宣布，為響應 4 月 2 日的「世界自閉症關懷日」，將啟動「Beyond Blue Project」。自 2007 年聯合國大會訂定「世界自閉症關懷日」以來，全球各地便展開了旨在擴大對自閉症及其他發展障礙理解的宣導活動。其象徵色為「藍色」。在日本，包括東京鐵塔在內，各地也紛紛舉辦藍色點燈等活動。HERALBONY 將於 2026 年，以「這片藍，也是某個人的世界。」為訊息，以世界自閉症關懷日的象徵色「藍色」藝術為起點，透過與各方利害關係人的共創，展開推廣「差異」能豐富社會價值的行動。
特設網站：http://worldautismawarenessday.heralbony.com/2026/
● HERALBONY 的「藍色」異彩作品將在東京各地綻放
本次共創計畫，是基於 HERALBONY「綻放異彩」的使命，旨在從福利出發創造新文化；以及麻布台之丘「被綠意環繞、連結人與人的「廣場」般街道 — Modern Urban Village —」的理念，追求人人身心豐饒的生活環境；還有東京地下鐵「成為驅動東京的力量」的口號，以及 LIVE BOARD「將視線化為感動。將價值化為社會。」的使命，各方理念產生共鳴而實現。此外，在「讓『家』成為世界上最幸福的地方」的全球願景下的大和房屋工業、「共同挑戰。共同收穫。」的宗旨下的瑞穗金融集團，以及以「強化你的未來」為口號的住友人壽相互保險的協助下，本計畫得以實現。透過追尋每一件獨一無二的「藍色」藝術品，我們將實現一個能遇見人們各種多彩感性的特別藝術空間。藉由「藍色」藝術，享受不同的感受方式，在差異的彼端，遇見某人的世界觀、價值觀，並提供一個能引發思考的場所。
【主視覺藝術與藝術家介紹】
<div figureposition="left" class="pr-img
常見問題
What is the "Beyond Blue Project"?
The "Beyond Blue Project" is an initiative launched by Heralbony in 2026 to coincide with World Autism Awareness Day. It uses art in the symbolic color blue to promote understanding and appreciation of differences, aiming to enrich society by fostering co-creation with various stakeholders.
Why is the color blue significant for this project?
Blue is the symbolic color for World Autism Awareness Day. The project utilizes art in this color as a starting point to connect people and encourage them to appreciate diverse perspectives and values.
Which landmarks and organizations are participating in the project?
The project involves prominent landmarks like Tokyo Tower and Azabudai Hills, as well as collaborations with companies such as Tokyo Metro, LIVE BOARD, Sekisui House, Mizuho Financial Group, and Sumitomo Life Insurance.
What is Heralbony's mission?
Heralbony's mission is "Let Your Uniqueness Shine," aiming to create new culture starting from welfare and celebrating diversity.
What is the main message of the "Beyond Blue Project"?
The main message is "This Blue is Someone's World," emphasizing that differences are valuable and can lead to a richer understanding of others' perspectives.
