Heralbony and Kracie Begin Co-creation; First Collaboration: Heralbony-Designed 'Naive' to be Released in Limited Quantity from May 22
Heralbony Inc. and Kracie Corporation have announced a co-creation partnership. As their first collaboration, a limited edition 'Naive Cool Body Soap (Heralbony Design)' featuring artworks by Heralbony's contracted artist will be launched on May 22, 2026. This initiative aims to promote welfare and DE&I.
📋 Article Processing Timeline
- 📰 Published: May 7, 2026 at 20:00
- 🔍 Collected: May 7, 2026 at 11:31
- 🤖 AI Analyzed: May 8, 2026 at 01:07 (13h 35m after Collected)
Heralbony Inc. (Headquarters: Morioka City, Iwate Prefecture; Representative Directors Co-CEO: Takashi Matsuda, Futo Matsuda; hereinafter "Heralbony") has commenced a co-creation project with Kracie Corporation (Headquarters: Minato-ku, Tokyo; Representative Director and President Executive Officer: Tetsuya Kusayanagi; hereinafter "Kracie"). As the first initiative of this co-creation, a limited edition 'Naive Cool Body Soap (Heralbony Design),' a perfect summer product from the 100% plant-derived cleansing ingredient brand "Naive," will be released on May 22, 2026.
Kracie x HERALBONY Special Site: https://www.kracie.co.jp/company/heralbony/
## Background of Co-creation and What They Aim to Achieve
Heralbony has aimed to deliver artworks created with "passion" by artists with disabilities to society and to create new culture rooted in welfare.
On the other hand, Kracie has adopted "Tomorrow where you can be absorbed" as its corporate slogan and has established the "D&C Promotion Office*1" to promote DE&I within the company and instill a challenging corporate culture vision, "CRAZY KRACIE." They aim to deliver new value to society along with products, considering various consumer perspectives.
This co-creation project was realized through the resonance of both companies' aspirations, aiming for a society where "Tomorrow where you can be absorbed" can be achieved by providing products and services that cater to the diverse differences and values of people, regardless of disability, and that are close to the daily lives of many.
*1 Abbreviation for Diversity & CRAZY
To mark the start of the co-creation, Heralbony ACADEMY, established by Heralbony, conducted internal training for Kracie employees. In addition, a concept movie was produced and released on the newly established "Kracie x HERALBONY Special Site." For the production, Kracie employees visited "Yamanami Kobo," where many Heralbony contracted artists are affiliated, to observe art production and interact with the artists. The content speaks of their thoughts on co-creation and new possibilities.
Both companies will continue their efforts toward realizing the society they jointly aspire to.
Kracie x HERALBONY Special Site: https://www.kracie.co.jp/company/heralbony/
## About the Collaboration Product
As the first collaboration product, the "Naive Cool Body Soap (Heralbony Design)," a perfect summer product from the 100% plant-derived cleansing ingredient brand "Naive," will be released in limited quantities from May 22, 2026. The packaging features a work by Kahoru Sugimoto, a Heralbony contracted artist. While retaining the "gentleness" and "plant-derived" image of "Naive," the design incorporates refreshing and innovative artwork with overlapping round stamps pressed in green and blue colors.
### Product Overview
The "Naive" brand has always cherished straightforward gentleness and has been close to daily life. It contains "Odor-dirt Clear Component" to care for odor and dirt from sweat and sebum, and "Menthol" for a refreshing and cool wash. It is a body soap that leads to fresh and cool skin for sweaty summer days.
- Product Name: Naive Cool Body Soap (Heralbony Design)
- Volume: Pump 480mL, Refill 360mL
- Price: Open price
- Scheduled Release Date: Friday, May 22, 2026
- Sales Channels: Drugstores, supermarkets nationwide, etc.
### Product Features
- 100% plant-derived cleansing ingredients
- Gently washes the skin of the whole family with mild foam.
- Contains Odor-dirt Clear Component*1
- Absorbs odor and dirt from sweat and sebum.
- Contains "Healthy Skin Component*2"
- Protects skin's amino acids during washing and maintains moisture.
- Contains moisturizing ingredients "Peppermint Leaf Extract & Glycerin" and cooling ingredient "Menthol"
- Leads to fresh and cool skin.
- Herbal Mint scent
- Free from mineral oil, parabens, and silicon
- *1: Ceteareth-15, PEG-25 Stearate
- *2: DPG, Acetylglucosamine
## About the Featured Art / Artist
《Title Unknown》
Artist Name: Kahoru Sugimoto / Yamanami Kobo (Shiga Prefecture)
Born in 1979, resides in Shiga Prefecture. Joined "Yamanami Kobo" in 1998. Her first task upon attending Yamanami was paper making using milk cartons. In that process, her role was to roll the extracted paper fibers into fine balls with her palms. More than 20 years later, that task is gone, and her activities have changed, but even now, for her, work still represents the act of rolling fibers with both hands. And now
Kracie x HERALBONY Special Site: https://www.kracie.co.jp/company/heralbony/
## Background of Co-creation and What They Aim to Achieve
Heralbony has aimed to deliver artworks created with "passion" by artists with disabilities to society and to create new culture rooted in welfare.
On the other hand, Kracie has adopted "Tomorrow where you can be absorbed" as its corporate slogan and has established the "D&C Promotion Office*1" to promote DE&I within the company and instill a challenging corporate culture vision, "CRAZY KRACIE." They aim to deliver new value to society along with products, considering various consumer perspectives.
This co-creation project was realized through the resonance of both companies' aspirations, aiming for a society where "Tomorrow where you can be absorbed" can be achieved by providing products and services that cater to the diverse differences and values of people, regardless of disability, and that are close to the daily lives of many.
*1 Abbreviation for Diversity & CRAZY
To mark the start of the co-creation, Heralbony ACADEMY, established by Heralbony, conducted internal training for Kracie employees. In addition, a concept movie was produced and released on the newly established "Kracie x HERALBONY Special Site." For the production, Kracie employees visited "Yamanami Kobo," where many Heralbony contracted artists are affiliated, to observe art production and interact with the artists. The content speaks of their thoughts on co-creation and new possibilities.
Both companies will continue their efforts toward realizing the society they jointly aspire to.
Kracie x HERALBONY Special Site: https://www.kracie.co.jp/company/heralbony/
## About the Collaboration Product
As the first collaboration product, the "Naive Cool Body Soap (Heralbony Design)," a perfect summer product from the 100% plant-derived cleansing ingredient brand "Naive," will be released in limited quantities from May 22, 2026. The packaging features a work by Kahoru Sugimoto, a Heralbony contracted artist. While retaining the "gentleness" and "plant-derived" image of "Naive," the design incorporates refreshing and innovative artwork with overlapping round stamps pressed in green and blue colors.
### Product Overview
The "Naive" brand has always cherished straightforward gentleness and has been close to daily life. It contains "Odor-dirt Clear Component" to care for odor and dirt from sweat and sebum, and "Menthol" for a refreshing and cool wash. It is a body soap that leads to fresh and cool skin for sweaty summer days.
- Product Name: Naive Cool Body Soap (Heralbony Design)
- Volume: Pump 480mL, Refill 360mL
- Price: Open price
- Scheduled Release Date: Friday, May 22, 2026
- Sales Channels: Drugstores, supermarkets nationwide, etc.
### Product Features
- 100% plant-derived cleansing ingredients
- Gently washes the skin of the whole family with mild foam.
- Contains Odor-dirt Clear Component*1
- Absorbs odor and dirt from sweat and sebum.
- Contains "Healthy Skin Component*2"
- Protects skin's amino acids during washing and maintains moisture.
- Contains moisturizing ingredients "Peppermint Leaf Extract & Glycerin" and cooling ingredient "Menthol"
- Leads to fresh and cool skin.
- Herbal Mint scent
- Free from mineral oil, parabens, and silicon
- *1: Ceteareth-15, PEG-25 Stearate
- *2: DPG, Acetylglucosamine
## About the Featured Art / Artist
《Title Unknown》
Artist Name: Kahoru Sugimoto / Yamanami Kobo (Shiga Prefecture)
Born in 1979, resides in Shiga Prefecture. Joined "Yamanami Kobo" in 1998. Her first task upon attending Yamanami was paper making using milk cartons. In that process, her role was to roll the extracted paper fibers into fine balls with her palms. More than 20 years later, that task is gone, and her activities have changed, but even now, for her, work still represents the act of rolling fibers with both hands. And now