What is the "Beyond Blue Project"?

The "Beyond Blue Project" is an initiative launched by Heralbony in 2026 to coincide with World Autism Awareness Day. It uses art in the symbolic color blue to promote understanding and appreciation of differences, aiming to enrich society by fostering co-creation with various stakeholders.

Why is the color blue significant for this project?

Blue is the symbolic color for World Autism Awareness Day. The project utilizes art in this color as a starting point to connect people and encourage them to appreciate diverse perspectives and values.

Which landmarks and organizations are participating in the project?

The project involves prominent landmarks like Tokyo Tower and Azabudai Hills, as well as collaborations with companies such as Tokyo Metro, LIVE BOARD, Sekisui House, Mizuho Financial Group, and Sumitomo Life Insurance.

What is Heralbony's mission?

Heralbony's mission is "Let Your Uniqueness Shine," aiming to create new culture starting from welfare and celebrating diversity.

What is the main message of the "Beyond Blue Project"?

The main message is "This Blue is Someone's World," emphasizing that differences are valuable and can lead to a richer understanding of others' perspectives.

"This Blue is Someone's World." Tokyo Tower and Azabudai Hills Illuminate in Blue. Heralbony Launches Beyond Blue Project for World Autism Awareness Day

Published Mar 31, 2026 1:04 AM ・ Updated Jun 28, 2026 6:30 PM ・ 5 min read ・ Source: PR TIMES

Heralbony launches the "Beyond Blue Project" in preparation for World Autism Awareness Day.

Heralbony Inc. (Headquarters: Morioka City, Iwate Prefecture, CEO: Takaya Matsuda, Fumito Matsuda, hereinafter referred to as "Heralbony") is pleased to announce the launch of the "Beyond Blue Project" in conjunction with "World Autism Awareness Day" on April 2nd. Since the United Nations General Assembly designated "World Autism Awareness Day" in 2007, awareness activities to promote understanding of autism and other developmental disabilities have been conducted worldwide. The symbolic color is "blue." In Japan, initiatives such as blue light-ups of Tokyo Tower and other landmarks are also being carried out. In 2026, Heralbony will launch actions under the message "This Blue is Someone's World," utilizing art in the symbolic color "blue" of World Autism Awareness Day as a starting point, and through co-creation with various stakeholders, to spread the value of "differences" enriching society.

Special Website: http://worldautismawarenessday.heralbony.com/2026/ ● Heralbony's "Blue" Artworks Shine Across Tokyo This co-creation project was realized through the resonance of ideas with various companies, including Heralbony, which aims to create new culture starting from welfare with the mission "Let Your Uniqueness Shine."; Azabudai Hills, aiming for an environment where everyone can live a mentally and physically rich life with the concept of "A city like a 'plaza' embraced by greenery, connecting people"; Tokyo Metro, with the slogan "Become the power that drives Tokyo"; and LIVE BOARD, with the mission "Turn gazes into inspiration. Turn value into society." Furthermore, the project was made possible with the cooperation of Sekisui House, which upholds the global vision "Make 'Our Home' the Happiest Place in the World"; Mizuho Financial Group, with the purpose "Challenge Together. Bear Fruit Together."; and Sumitomo Life Insurance, with the slogan "Strengthening Your Future." We will create a special art space where people can encounter diverse sensibilities by following the "blue" art, each unique, and by enjoying different ways of feeling through "blue" art, we deliver a place to encounter and contemplate someone else's worldview and values beyond differences.

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Source: PR TIMES
Category: campaign

"This Blue is Someone's World." Tokyo Tower and Azabudai Hills Illuminate in Blue. Heralbony Launches Beyond Blue Project for World Autism Awareness Day

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