White or Black, Which Side Are You? Internationally Trending Sesame Spread Now Available in Two Colors in Japan | Yamada Seiyu

Yamada Seiyu Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture), a sesame specialty manufacturer in Kyoto, has launched a new product "Sesame Cream (Black)" using black sesame seeds, in addition to its popular "Sesame Cream (White)". They have begun rolling it out as a sesame spread available in two choices: white and black. This product is a sesame cream made with simple ingredients, not relying on additives or preservatives. In recent years, primarily in Europe (EU), sesame spreads such as tahini (sesame paste) have been attracting attention as health-conscious and plant-based foods. In response to this trend, the company is proposing a new way to enjoy sesame in daily life in Japan by offering a taste comparison between white and black.

The "Sesame Spread Culture" Expanding Overseas Particularly in Europe, sesame spreads including tahini are widely enjoyed with bread, sweets, and as culinary enhancements. Along with a growing interest in health consciousness and plant-based diets, the value of sesame is being re-evaluated from the perspectives of: - Plant-based foods - High-quality lipids - Simple ingredients

Amidst this trend, interest in simple foods that do not rely on additives is also increasing. Taking a hint from this overseas food culture, Yamada Seiyu proposes a new dietary habit in Japan: "enjoying sesame by spreading it."