[Healthee] <2027 Healthee Randoseru> Popular Bi-Color Options Expanded for Healthee Original Randoseru 'Fuwarii Raku Pika Wide Cell'
Healthee begins accepting pre-orders for its 2027 randoseru (school backpacks), doubling the point redemption period from last year.
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- 📰 Published: April 1, 2026 at 02:29
Healthee Co., Ltd. (Headquarters: Hikone City, Shiga Prefecture, President & CEO: Masatsugu Hiramatsu, hereinafter referred to as "Healthee") has begun accepting in-store pre-orders for randoseru for students entering school in 2027 at 40 Healthee stores and 2 shop stores.
When choosing a randoseru, there is a growing trend to prioritize each child's individual preferences. Furthermore, as it is an item used for a long time, the trend of carefully considering functionality and value to make a satisfactory purchase at the best possible price continues. In addition to a lineup of approximately 200 types (including color variations) with new additions, we will respond to customer requests through promotional changes.
This year, we are offering character randoseru for the first time, allowing children to commute with their favorite characters. These randoseru feature illustrations and colors inspired by Sanrio characters Kuromi, My Melody, and Cinnamoroll. We have also expanded our popular bi-color options, where the trim and side colors differ, offering a wider selection to choose from.
As randoseru are important items that will be used for many years, we are extending the period for offering 10x points to approximately double that of last year, allowing customers to choose at their leisure from viewing to purchase. This offer provides 10x HOP points when paying with HOP Money. The first phase will be held from Wednesday, April 15th to Sunday, May 17th, coinciding with the period when most people decide to purchase their randoseru. Following this, 10x points will be offered in conjunction with "End-of-Month Appreciation Day" held on the last Saturday and Sunday of each month from May to August, and "Mid-Month Market" on the 15th of each month.
In stores, "Randoseru Advisors" (internal qualification) who have acquired knowledge and customer service skills related to randoseru will assist children in choosing the optimal randoseru that will be their best companion for six years. In addition, stores that operate as "kids fest," a shop supporting children's "play" and "learning" with stationery and children's clothing, allow customers to shop for related items on the same floor. This enables them to view school preparation items together, coordinate them with randoseru, and receive advice from staff.
Please purchase your child's randoseru, which is responsible for their safety during commutes, at Healthee.
【Product Example】
Healthee Original Randoseru "Fuwarii Raku Pika Wide Cell" Series
The Healthee original randoseru "Fuwarii Raku Pika Wide Cell" is easy to wear and features bright reflectivity and wide storage. This original randoseru is equipped with functions such as 720° reflectivity that shines not only front, back, left, and right, but also up and down, a pocket that expands up to 8 cm, and a snug fit for comfortable wear. We offer two series: the Premium model with shock absorption and the Flash model with stylish design reflectivity.
＜Fuwarii Raku Pika Wide Cell Premium＞
To protect tablets from impact, the sides and back of the main compartment are covered with urethane material. We have also paid attention to the decorative studs, flap, and side designs.
【Price】Body ¥62,800 (incl. tax ¥69,080)
＜Fuwarii Raku Pika Wide Cell Flash＞
This popular model features a stylish design in bright light and reflective elements that glow in the dark. We have expanded the popular bi-color options.
【Price】Body ¥57,800 (incl. tax ¥63,580) to Body ¥59,800 (incl. tax ¥65,780)
Always Together with Your Favorite Character: "Sanrio Characters Randoseru"
This year, we are introducing randoseru featuring Sanrio characters for the first time. The main body comes in colors inspired by Kuromi, My Melody, and Cinnamoroll, and the inside of the flap features illustrations of each character, allowing you to feel your favorite character every time you open the randoseru. Two straps are included, and you can switch between the one with character embroidery and the plain one according to your mood.
【Price】Body ¥72,000 (incl. tax ¥79,200)
Perfect for Children Who Value Individuality: "Brand Randoseru" Series
We offer brand randoseru from brands such as "MARY QUANT," "marie claire bis," and sports brands like "puma" and "ZETT." "MARY QUANT" and "marie claire bis," which we started selling last year, were very well received.
【Price】1
2
Next-Generation Randosac
These backpack-style randoseru are made from polyester and nylon fabrics, achieving a weight of under 900 grams. They come with a rain cover for peace of mind on rainy days.
【Price】1
2
<2027 Model Randoseru Festival Early Purchase Bonus>
Period: Wednesday, April 15, 2026 - Sunday, May 17, 2026
Target: Customers purchasing 2027 models
Bonus 1
HOP Members Only: ¥10,000 off the body price for the "Fuwarii Raku Pika Wide Cell" series.
Other randoseru: 10-20% off at the register.
*Some items are excluded.
Bonus 2
10x HOP points awarded for payments made with HOP Money.
Additionally, purchase the Healthee original randoseru "Fuwarii Raku Pika Wide Cell" and receive 1,000 HOP points.
*This is equivalent to 10x points (1x normal point + 9x bonus points).
*Some items are excluded from HOP point eligibility.
【List of Randoseru Handling Stores】
40 Healthee stores, 2 shop stores
(Shiga Prefecture) AP Kusatsu, VIVA CITY HEALTHEE, AP Minakuchi, AP Moriyama, AP Ritto, AP Katata, AP Seta,
AP Omihachiman, Adogawa Store, AP Yasu, AP Yokaichi, Sakamoto Store, Healthee Ishiyama
(Kyoto Prefecture) AP Daigo, AP Joyo, AP Kameoka, AP Kizu, Yell Higashi-Maizuru Store, Yell Mineyama Store
(Osaka Prefecture) AP Kōrien, AP Ibaraki, AP Hirakata, AP Takatsuki
(Hyogo Prefecture) AP Amagasaki, AP Tsukashin, kids fest Aspia Akashi
(Fukui Prefecture) AP Tsuruga, AP Ami, AP Sabae, AP Bell, AP Takefu
(Ishikawa Prefecture) AP Kanazawa, AP Kaga, AP Komatsu, AP Tsubata, AP Kashima
(Toyama Prefecture) AP Toyama (inside "kids fest"), AP Kosugi
(Gifu Prefecture) AP Tsurumi, Takatomi Store, kids fest Morela Gifu
(Aichi Prefecture) Kōnan Store
*AP stands for "Al Plaza"
*Underlined stores are "kids fest" stores
*Some point awards may differ at kids fest Aspia Akashi and kids fest Morela Gifu.
【Notes】
- The content described in this release is based on information available at the time of release.
- The perspective drawings, illustrations, photographs, logos, signs, maps, etc., used in this release are for illustrative purposes only and may differ from the actual product.
- Please note that content and schedules are subject to change without prior notice due to unforeseen circumstances.
End
FAQ
When does the reservation for the 2027 model randoseru start?
In-store reservations for the 2027 model randoseru have begun at 40 Healthee stores and 2 shop stores.
What are the current trends in choosing a randoseru?
There is a growing trend to prioritize each child's individual preferences. Also, as it is an item used for a long time, the trend of carefully considering functionality and value to make a satisfactory purchase at the best possible price continues.
Are there any new randoseru models being introduced?
Yes, for the first time this year, we are introducing "Character Randoseru" featuring Sanrio characters (Kuromi, My Melody, Cinnamoroll). We have also expanded our popular bi-color options.
What are the early purchase benefits?
Customers who purchase a 2027 model between April 15, 2026 (Wed) and May 17, 2026 (Sun) will receive a ¥10,000 discount on the body price for the "Fuwarii Raku Pika Wide Cell" series (HOP members only), and 10-20% off at the register for other randoseru. Additionally, there are benefits such as 10x HOP points for payments made with HOP Money, and an extra 1,000 HOP points for purchasing the Healthee original randoseru "Fuwarii Raku Pika Wide Cell".
What is a Randoseru Advisor?
A Randoseru Advisor is a staff member with an internal qualification from Healthee who has acquired knowledge and customer service skills related to randoseru. They will assist children in choosing the optimal randoseru.