Heijoen Launches Summer Limited Cold Noodles: Tom Yum Goong and Clam Broth Cold Noodles
Heijoen will release two summer-limited cold noodle dishes, "Tom Yum Goong Cold Noodles" and "Clam Broth Cold Noodles," starting May 25, 2026, based on internal cooking contest winners.
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- 📰 Published: May 22, 2026 at 19:00
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Heijoen Co., Ltd., operator of the Wagyu BBQ chain "Heijoen," will release two summer-limited cold noodle dishes, "Tom Yum Goong Cold Noodles" and "Clam Broth Cold Noodles," on May 25, 2026 (Monday), at selected locations. These dishes are based on winning entries from the company's internal cooking contest.
Since its founding, Heijoen has practiced "whole-cow purchasing" of Wagyu beef, selecting cattle based on quality and grade rather than specific brands. By sourcing over 800 head annually, the company maintains stable pricing and quality while managing the entire process, including aging, processing, and distribution, within its own facilities to ensure safety and quality.
With rising temperatures in recent years, the company has been offering summer-limited cold noodle menus in two phases since last year to provide a sense of cooling. For the first phase, themed "Cold noodles for early summer to enjoy umami," two dishes that won the excellence award in a cooking contest by store staff were selected for commercialization.
"Tom Yum Goong Cold Noodles" offers a refreshing acidity from pineapple combined with an ethnic flavor, while "Clam Broth Cold Noodles" features a mild salt-based broth rich in clam umami. Both soups were carefully crafted to be drinkable until the last drop, creating bowls unique to a BBQ restaurant.
Heijoen continues to focus on the appeal of Wagyu BBQ while proposing seasonal tastes and new dining experiences, delivering the "Unchanging, Unwavering, Heijoen Quality" to more customers.
Since its founding, Heijoen has practiced "whole-cow purchasing" of Wagyu beef, selecting cattle based on quality and grade rather than specific brands. By sourcing over 800 head annually, the company maintains stable pricing and quality while managing the entire process, including aging, processing, and distribution, within its own facilities to ensure safety and quality.
With rising temperatures in recent years, the company has been offering summer-limited cold noodle menus in two phases since last year to provide a sense of cooling. For the first phase, themed "Cold noodles for early summer to enjoy umami," two dishes that won the excellence award in a cooking contest by store staff were selected for commercialization.
"Tom Yum Goong Cold Noodles" offers a refreshing acidity from pineapple combined with an ethnic flavor, while "Clam Broth Cold Noodles" features a mild salt-based broth rich in clam umami. Both soups were carefully crafted to be drinkable until the last drop, creating bowls unique to a BBQ restaurant.
Heijoen continues to focus on the appeal of Wagyu BBQ while proposing seasonal tastes and new dining experiences, delivering the "Unchanging, Unwavering, Heijoen Quality" to more customers.
FAQ
When will the summer limited cold noodle dish at Heijouen be available for sale?
It is scheduled to be available for sale from Monday, May 25, 2026.
What are the menu items for the summer limited cold noodle dishes being released this time?
There are two types: 'Tom Yum Goong Cold Noodles' and 'Hamaguri and Asari Umami Broth Cold Noodles'.
How much do the cold noodles cost?
Both are 1,518 yen including tax (1,380 yen excluding tax).
What kind of yakiniku restaurant is Heijouen?
Heijouen is a yakiniku chain that provides safe and secure quality by purchasing whole black wagyu cattle from renowned production areas across Japan, selected for quality and grade, and managing them in a centralized manner at their own factory.
Where will the dishes be sold?
They will be sold primarily at stores in the capital area, including the Ginza 5-chome store and Ayase main store, but some stores may have different menu offerings.